Luma Ray 3
Luma Ray 3 is the first reasoning video model to produce studio-grade HDR, offering Draft Mode for fast creative iterations and physics-driven, frame-consistent results.

About Luma Ray 3
Luma Ray 3 is a video model that generates studio-grade HDR video and high-quality 3D renders from images, text, or mobile captures. It combines a visual+language reasoning engine with native 10/12/16-bit HDR support to produce detailed, color-rich results suitable for VFX and creative production.
Review
Luma Ray 3 focuses on producing consistent, physics-aware motion and photorealistic frames, with an emphasis on iterative creative workflows. New features such as Draft Mode and visual annotations speed up experimentation while maintaining production-oriented outputs like motion blur, crowd simulation, lighting, and caustics.
Key Features
- Reasoning engine that interprets visual and textual directions for multi-step motion and scene decisions
- Native 10/12/16-bit HDR support for deeper color depth and studio-grade output
- Draft Mode for faster iteration in creative workflows
- Advanced physics and scene consistency including motion blur, crowds, lighting, and caustics
- Visual annotations to guide motion, blocking, and camera behavior
Pricing and Value
The offering includes free options to experiment with the model, while heavier or production-oriented use typically involves paid access or API usage and credit consumption. For teams and creators who need HDR-quality video and reliable scene consistency, the tool can provide strong value; casual users can evaluate capabilities via the free tier before committing to paid plans.
Pros
- Produces highly detailed, photorealistic renders with convincing reflections and textures
- Studio-grade HDR support yields richer color and dynamic range for professional work
- Reasoning features improve control over complex, multi-step motion tasks
- Draft Mode and visual annotations speed up iterations and creative direction
- Built-in production features (crowds, lighting, motion blur, caustics) reduce the need for manual fixes
Cons
- Some users report limited clarity around credit usage and consumption for heavier jobs
- Customer support experiences have been mixed in reported feedback
- High-quality outputs often require paid usage or more compute, and advanced controls have a learning curve
Overall, Luma Ray 3 is best suited for filmmakers, VFX artists, and creative teams who require HDR-quality video generation and reliable scene behavior. Individual creators and smaller teams can benefit from the free options for evaluation, then scale up to paid access as production needs grow.
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