Obi

About Obi

Obi is a voice AI agent that runs 1:1 onboarding calls, talking users through setup, answering questions in real time, and delivering post-session insights. It replaces static tours and videos with conversational guidance available around the clock.

Review

This review examines how Obi handles user onboarding, its feature set, and whether it makes sense for teams that need to scale customer education. I cover practical strengths and limitations so you can decide if Obi fits your onboarding strategy.

Key Features

• Real-time voice guidance with on-screen awareness to walk users through UI tasks step-by-step.
• Conversational support for multi-step and branching workflows, adapting to user intent and questions.
• Zero-code setup that can be trained from existing videos or calls for rapid deployment.
• Session recordings and analytics that surface where users struggle and what helps them succeed.
• 24/7 availability and multilingual support to assist users across time zones.

Pricing and Value

Obi offers free options and the ability to request a free proof-of-concept via the website. Paid plans are generally usage-based, often tied to call minutes or seats; exact tiers and limits are available from the provider. The core value is reducing repetitive onboarding work and increasing feature adoption without proportionally increasing headcount, while providing data to prioritize product improvements.

Pros

• Provides a conversational, on-demand onboarding experience that many users find easier to follow than static tours.
• Quick, no-code deployment lets teams get started using existing training materials.
• Session recordings and insights help identify friction points and measure adoption.
• Supports multiple languages and is available at any hour, helping global teams and self-serve users.

Cons

• Doesn't fully replace the human touch needed for strategic or relationship-driven onboarding in some B2B accounts.
• Effectiveness depends on the quality of training materials and initial setup, which can require effort to optimize.
• Session recordings and conversational data may raise privacy or compliance questions that teams need to address.

Obi is best suited for SaaS teams, customer success groups, and product teams that want to scale routine onboarding and improve feature discovery without hiring more staff. It pairs well with a hybrid approach where AI handles repetitive tasks and humans focus on higher-value customer relationships.

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