Opttab

About Opttab

Opttab is an AI visibility and GEO (Generative Engine Optimization) platform that helps brands, creators, and teams measure, control, and grow their presence across AI-powered search engines and large language models such as ChatGPT, Gemini, Claude, and Perplexity. The platform emphasizes transparency about how AI models discover, interpret, rank, and reuse content, and offers tools to manage that AI-facing footprint.

Review

This review summarizes Opttab's core capabilities, pricing signals, strengths, and limitations based on the product information available at launch. It is intended to help decision-makers assess whether Opttab fits their visibility, content governance, and monetization needs for AI-driven answers.

Key Features

• AI Visibility & Ranking Tracking - Track where and how your brand or assets appear inside AI-generated answers across multiple models.
• GEO Score & Optimization Insights - Actionable recommendations and a scoring system focused on improving performance in AI search results.
• Opt-In / Opt-Out AI Access Control - Tools to manage whether specific AI models can use or index your content, including soft and stronger blocking approaches.
• AXP Site (AI-Optimized Web Experience) & Asset Monetization - Machine-readable site formats and features intended to help sites be consumed correctly by AI systems and to monetize AI usage of content.
• Multilingual Tracking, APIs & Reporting - Monitor visibility across languages and integrate data into workflows via APIs and team-oriented tools.

Pricing and Value

Opttab is launching with a free tier for initial use and evaluation. For teams, agencies, and enterprise use cases, the platform points to paid plans or custom pricing that unlock advanced features such as broader model coverage, higher query volumes, historical archives, and monetization controls. The core value proposition is improving discoverability and protecting content in AI answers, which can translate to better brand representation, reduced risk of misuse, and potential new revenue streams when monetization features are used.

Pros

• Focuses specifically on AI search visibility rather than traditional SEO metrics, addressing a growing need for AI answer presence.
• Provides controls for content access and opt-out mechanisms, useful for IP protection and compliance efforts.
• Includes machine-readable site options and monetization features that aim to convert AI usage into measurable outcomes.
• Offers multilingual tracking and APIs suited to teams, agencies, and developer workflows.
• Combines live model queries and scraper data to create a historical visibility baseline for analysis.

Cons

• Product is early in its public launch, so some features and integrations may still be maturing and the user community is small today.
• Visibility scoring must contend with variable AI outputs; users should expect some variance and review methodology details for large-scale decisions.
• Detailed pricing for advanced or enterprise tiers is not fully listed publicly, so organizations may need to engage sales to estimate total costs.

Overall, Opttab is a focused offering for brands, agencies, and product teams that need clearer insight and control over how they appear inside AI answers. It suits organizations that prioritize AI-specific visibility, IP controls, and API-driven reporting; smaller publishers or casual users may find the platform more than they need until features and pricing tiers mature further.

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