StoreLocale

About StoreLocale

StoreLocale is a browser-based tool that localizes UI text inside App Store and Google Play screenshots. It detects text, translates it into 32 languages, and repaints the translated strings directly into the original image while attempting to preserve the layout. Users can review each result in the editor and export PNGs grouped by store, language, and size.

Review

Most screenshot translation tools stop at the headline, leaving buttons and labels in the source language. StoreLocale targets that gap by repainting the UI itself. The output is generative, so quality varies by language and text length - a review step is built into the workflow for exactly that reason.

Key Features

• Detects text within App Store and Google Play screenshots automatically.
• Translates detected strings into 32 languages and repaints them in place.
• Browser editor allows manual translation edits before repainting a string.
• Exports final PNGs organized by store, language, and resolution size.
• Supports two AI backends: Gemini or OpenRouter via your own API key, or one-time credit purchases for image generation.

Pricing and Value

The editor itself is free to use. Image generation requires either bringing your own Gemini or OpenRouter API key, or buying one-time credits. The maker hasn't published specific credit pricing yet, so the exact cost per screenshot generation isn't publicly defined. A free tier with API-key-based generation keeps the barrier low for developers who already have keys.

Pros

• Handles the actual UI text, not just the marketing headline outside the frame.
• Manual edit step lets you correct translations before the repaint model runs.
• No Figma dependency - the browser editor accepts direct uploads.
• Exports are pre-sorted by store, language, and size, which cuts down on manual file organization.
• API key option avoids vendor lock-in for the generation step.

Cons

• Repaint results need visual review per language; the model doesn't guarantee layout fit for languages with significant text expansion or contraction.
• Changing a translation after seeing the repainted result requires regenerating the entire screenshot rather than adjusting just that string.
• The tool isn't well suited for teams that need pixel-level layout control over every translated element without regeneration.

StoreLocale fits into release workflows where a developer or marketer already generates screenshots and needs the UI text localized across many locales quickly. It's most practical for teams comfortable with a review-and-regenerate loop rather than a single-pass automated solution. If your screenshots contain dense UI with tight spacing, expect to spend more time in the review step for languages like German or Korean.