18 Top AI Courses for VP of Marketing in 2025

As artificial intelligence continues its relentless advance, its influence extends deeper into every industry, including marketing. For Vice Presidents of Marketing, the urgency to comprehend and integrate AI into their strategic playbook has never been more critical. With AI transforming marketing landscapes through automation, personalization, and data-driven insights, staying ahead requires a commitment to upskilling. The potential impact on job roles and market strategies is profound, making it essential for marketing leaders to embrace AI learning. This article aims to guide VP of Marketing professionals in identifying the most effective AI courses available today, equipping them with the necessary tools to excel in this evolving environment.

Why AI matters for VP of Marketing today

Artificial intelligence is no longer a futuristic concept; it is an integral part of business operations. In marketing, AI enhances customer engagement, optimizes campaigns, and drives data analysis. According to recent statistics, 69% of businesses are already employing AI technologies in some form, underscoring its growing importance. For VP of Marketing professionals, understanding AI is crucial not only for keeping pace with industry trends but also for leading innovation within their organizations. This article seeks to illuminate the AI learning paths available, providing a comprehensive comparison of 18 courses tailored for marketing leaders, including offerings from CompleteAI Training and others.

The Growing Role of AI in VP of Marketing

AI applications are reshaping the marketing landscape by automating routine tasks, enhancing decision-making processes, and personalizing customer experiences. For VPs of Marketing, AI can streamline workflows, allowing for more efficient resource allocation and strategy development. Automation reduces time spent on repetitive tasks, while AI-driven insights enhance campaign effectiveness. Personalized marketing strategies, powered by AI, improve customer satisfaction and loyalty. As AI continues to integrate into marketing functions, understanding its applications becomes a strategic advantage for marketing leaders.

Benefits of becoming an AI expert in VP of Marketing

Becoming proficient in AI offers numerous benefits for VP of Marketing professionals. It empowers them to leverage data more effectively, craft more impactful marketing strategies, and optimize customer interactions. Additionally, AI expertise can lead to improved team performance and innovation, as teams guided by informed leaders are better equipped to implement cutting-edge technologies. This knowledge not only enhances a VP's leadership capabilities but also ensures their organization remains competitive in a technology-driven market. The courses compared in this article offer a pathway to achieving this expertise, positioning marketing leaders at the forefront of their field.

Comparison: All AI Courses for VP of Marketing (Updated Q2' 2025)

Course Name	Provider	Price	Key Topics	Pros	Cons	Best For
CompleteAI Training for VP of Marketing	Complete AI Training	$29/month (monthly subscription); $8.25/month billed annually (yearly subscription)	AI education, AI tools updates, AI industry news	Highest rating, Extensive course range, Daily updates, Affordable pricing	Subscription based	VP of Marketing professionals
AI For Business	University of Pennsylvania	Free trial; subscription/payment required for full access	AI personalization, data ethics, machine learning	Focus on business strategy, Beginner-friendly	3-6 months commitment	General learners
AI For Everyone	DeepLearning.AI	Free trial; payment for certificate	AI concepts, strategic thinking, data ethics	No technical background needed, High learner rating	More conceptual	General learners
IBM AI Product Manager	IBM	Free trial; subscription/payment for full certificate	AI product strategy, stakeholder engagement	Focus on AI product management, Practical skills	Intermediate level	General learners
AI for Marketing Course	HubSpot Academy	Free	AI for content creation, campaign optimization	Free access, Globally recognized certification	Not specified	General learners
Generative AI for Business Leaders	LinkedIn Learning	Free access through July 31, 2025	Strategic AI adoption, ROI insights	Tailored for business leaders, Practical insights	May require foundational AI knowledge	General learners
Piloting AI for Marketers	Marketing AI Institute	Not specified	AI-driven personalization, automation	Tailored for marketing professionals, Practical guidance	Pricing details not clearly listed	General learners
Intro to AI for Marketers (Free Course)	Marketing AI Institute	Free	AI basics, marketing impact	Free and accessible, No technical prerequisites	Limited depth	General learners

Understanding AI Training for VP of Marketing Professionals

Artificial Intelligence (AI) courses have become essential for VP of Marketing professionals aiming to leverage AI tools and strategies effectively within their organizations. With various courses available, marketing leaders can enhance their skills in AI to drive strategy, improve efficiency, and gain a competitive advantage. This article compares several AI courses tailored for VP of Marketing professionals, highlighting their key features, benefits, and suitability for different learning needs.

Course 1: CompleteAI Training

CompleteAI Training for VP of Marketing offers an extensive library of over 100 specialized video courses and certifications specifically designed for VP of Marketing professionals. The course provides comprehensive education on AI, including daily updates on the latest AI tools and curated industry news relevant to marketing executives.

Key Topics Covered: AI tools, AI certifications, industry news

Target Audience and Skill Level: VP of Marketing professionals seeking extensive AI knowledge; suitable for all levels

Pros:
• Highest rated, most complete offering for marketing professionals
• Extensive range of courses and certifications
• Daily updates on relevant AI tools and news
• Affordable pricing, especially with annual billing

Cons:
• Subscription-based model

Who Would Benefit: Marketing leaders requiring comprehensive and continuous AI education.

Course 2: AI For Business by University of Pennsylvania

AI For Business is a specialization tailored for business leaders to leverage AI in business strategies and operations. It covers personalization, generative AI, data ethics, and more, providing practical insights for marketing executives.

Key Topics Covered: AI personalization, data ethics, generative AI, business strategy

Target Audience and Skill Level: Business leaders and marketing executives; beginner-friendly

Pros:
• Focus on business strategy and AI applications
• Covers data governance and ethics
• Beginner-friendly with practical insights

Cons:
• Requires 3-6 months commitment

Who Would Benefit: Marketing VPs seeking strategic AI insights and business application knowledge.

Course 3: AI For Everyone by DeepLearning.AI

AI For Everyone is designed for non-technical professionals to understand AI concepts and its impact on business. The course helps marketing leaders grasp strategic thinking around AI adoption without requiring a technical background.

Key Topics Covered: AI concepts, market opportunities, data ethics

Target Audience and Skill Level: Non-technical professionals; beginner level

Pros:
• No coding or technical background needed
• Focus on strategic and ethical aspects of AI
• High learner rating and broad applicability

Cons:
• More conceptual than technical

Who Would Benefit: Marketing leaders looking to understand AI's strategic impacts without diving into technical details.

Course 4: IBM AI Product Manager by IBM

The IBM AI Product Manager professional certificate is ideal for marketing VPs involved in AI product development and management. It covers prompt engineering, generative AI, and product lifecycle management.

Key Topics Covered: AI product strategy, stakeholder engagement, data ethics

Target Audience and Skill Level: Marketing VPs with some AI knowledge; intermediate level

Pros:
• Focus on AI product strategy and lifecycle management
• Covers stakeholder and data ethics management
• Practical skills for AI-driven marketing products

Cons:
• Intermediate level, may require prior AI knowledge

Who Would Benefit: Marketing VPs focused on AI product development and management.

Course 5: IBM AI Foundations for Everyone by IBM

IBM AI Foundations for Everyone is a beginner-friendly specialization covering AI basics and business applications. It is suitable for marketing executives wanting a solid foundation in AI technologies.

Key Topics Covered: AI basics, business transformation, automation

Target Audience and Skill Level: Marketing executives; beginner level

Pros:
• Comprehensive introduction to AI and generative AI
• Includes business transformation and governance topics
• Suitable for beginners

Cons:
• 3-6 months duration may require time investment

Who Would Benefit: Marketing professionals seeking a broad introduction to AI concepts and applications.

Course 6: Generative AI: Prompt Engineering Basics by IBM

Generative AI: Prompt Engineering Basics focuses on prompt engineering for generative AI tools. It provides practical skills for marketing leaders to create AI-driven content effectively.

Key Topics Covered: Prompt engineering, large language models, image analysis

Target Audience and Skill Level: Marketing leaders; beginner-friendly

Pros:
• Practical skills for leveraging generative AI in marketing
• Short duration (1-4 weeks)

Cons:
• Narrow focus on prompt engineering only

Who Would Benefit: Marketing leaders interested in practical AI content creation skills.

Course 7: Introduction to Artificial Intelligence (AI) by IBM

The Introduction to Artificial Intelligence (AI) course provides foundational knowledge on AI technologies and their business impact. It covers a broad range of AI concepts suitable for marketing VPs.

Key Topics Covered: Large language modeling, generative AI, machine learning

Target Audience and Skill Level: Marketing VPs; beginner level

Pros:
• Broad AI coverage with business context
• Beginner level with practical applications

Cons:
• Short duration (1-4 weeks) may limit depth

Who Would Benefit: Marketing executives seeking a broad understanding of AI technologies.

Course 8: AI for Marketing Course by HubSpot Academy

AI for Marketing Course by HubSpot Academy helps marketing professionals incorporate AI into their strategies. It covers AI for content creation, personalization, and campaign optimization.

Key Topics Covered: AI for content creation, personalization, campaign optimization

Target Audience and Skill Level: Marketing professionals; beginner-friendly

Pros:
• Free access with a HubSpot Academy account
• Globally recognized certification available
• Expert instructors with real-world experience

Cons:
• N/A

Who Would Benefit: Marketing leaders looking to integrate AI into their marketing strategies efficiently.

Course 9: Generative AI for Business Leaders by LinkedIn Learning

Generative AI for Business Leaders is designed for leaders to understand how generative AI transforms business processes. It provides insights for leveraging AI for high-ROI projects.

Key Topics Covered: Strategic AI adoption, ROI, business transformation

Target Audience and Skill Level: Business leaders; may require foundational AI knowledge

Pros:
• Tailored for business leaders
• Focuses on strategic AI adoption and ROI
• Practical insights for marketing and business transformation

Cons:
• May require foundational AI knowledge

Who Would Benefit: Business leaders seeking to harness AI for strategic and ROI-driven outcomes.

Course 10: Introduction to Prompt Engineering for Generative AI by LinkedIn Learning

Introduction to Prompt Engineering for Generative AI introduces the fundamentals of prompt engineering. It helps learners craft prompts for effective AI outputs, essential for marketing leaders.

Key Topics Covered: Prompt engineering, AI tool interaction

Target Audience and Skill Level: Marketing leaders; requires some AI literacy

Pros:
• Practical skill development for AI tool usage
• Relevant for marketing content and campaign automation

Cons:
• Focus on technical prompt skills

Who Would Benefit: Marketing leaders interested in improving AI interaction skills for content creation.

Course 11: Ethics in the Age of Generative AI by LinkedIn Learning

Ethics in the Age of Generative AI covers ethical considerations necessary for implementing generative AI in business. It is crucial for ensuring responsible AI use in marketing strategies.

Key Topics Covered: Ethical AI implementation, data security

Target Audience and Skill Level: Marketing leaders; more conceptual

Pros:
• Focus on responsible AI use
• Helps build trust and compliance in marketing strategies

Cons:
• More conceptual, less hands-on

Who Would Benefit: Marketing leaders focused on ethical AI integration and compliance.

Course 12: Artificial Intelligence Foundations: Machine Learning by LinkedIn Learning

Artificial Intelligence Foundations: Machine Learning introduces machine learning concepts and algorithms. It aids leaders in understanding AI tools for better decision-making in marketing.

Key Topics Covered: Machine learning concepts, AI tools

Target Audience and Skill Level: Marketing leaders; more technical

Pros:
• Solid technical foundation
• Enhances strategic understanding of AI capabilities

Cons:
• More technical, may require time investment

Who Would Benefit: Marketing leaders interested in technical AI understanding for strategic use.

Course 13: Prompt Engineering: How to Talk to the AIs by LinkedIn Learning

Prompt Engineering: How to Talk to the AIs teaches effective communication with AI systems through prompt engineering. It maximizes AI tool outputs for content creation and campaign optimization.

Key Topics Covered: Effective AI communication, content creation

Target Audience and Skill Level: Marketing leaders; requires AI familiarity

Pros:
• Practical for marketing tasks
• Improves AI interaction skills

Cons:
• Requires some familiarity with AI concepts

Who Would Benefit: Marketing leaders aiming to enhance AI interaction for marketing tasks.

Course 14: Responsible AI: Principles and Practical Applications by LinkedIn Learning

Responsible AI: Principles and Practical Applications explores implementing AI responsibly, balancing benefits with risks. It ensures AI-driven campaigns are ethical and compliant.

Key Topics Covered: Ethical AI use, business application

Target Audience and Skill Level: Marketing leaders; more strategic

Pros:
• Emphasizes ethical AI use
• Practical examples for business application

Cons:
• More strategic than technical

Who Would Benefit: Marketing professionals focused on ethical AI practices.

Course 15: Piloting AI for Marketers by Marketing AI Institute

Piloting AI for Marketers is a step-by-step learning journey for adopting AI in marketing strategies. It focuses on AI-driven personalization and automation for competitive advantage.

Key Topics Covered: AI-driven personalization, targeting, automation

Target Audience and Skill Level: Marketing leaders; practical guidance

Pros:
• Tailored for marketing professionals integrating AI
• Practical, actionable guidance on AI adoption
• Helps reduce repetitive tasks and improve ROI

Cons:
• Pricing details not clearly listed upfront

Who Would Benefit: Marketing leaders implementing AI for enhanced strategy and efficiency.

Course 16: Intro to AI for Marketers (Free Course) by Marketing AI Institute

Intro to AI for Marketers is a 30-minute introductory webinar for marketing leaders to understand AI's impact on marketing. It provides a solid foundation for further AI education.

Key Topics Covered: AI basics, marketing impact

Target Audience and Skill Level: Marketing leaders; beginner level

Pros:
• Free and accessible
• No technical prerequisites
• Provides a solid foundation for further AI education

Cons:
• Limited depth due to short duration

Who Would Benefit: Marketing leaders beginning their AI education journey.

Course 17: AI for CMOs by Marketing AI Institute

AI for CMOs is tailored for senior marketing leaders, focusing on strategic AI adoption. It covers how AI can drive profits and advance marketing careers.

Key Topics Covered: AI strategy, profit-driving, cost reduction

Target Audience and Skill Level: Chief Marketing Officers; executive level

Pros:
• Executive-level focus on AI strategy
• Helps marketing leaders create competitive advantages

Cons:
• Pricing and detailed curriculum not provided

Who Would Benefit: Senior marketing leaders seeking strategic advantages through AI.

Course 18: AI Mastery Membership by Marketing AI Institute

AI Mastery Membership offers ongoing education and resources for marketing professionals to master AI applications. It provides community support for continuous learning.

Key Topics Covered: Continuous AI education, exclusive content

Target Audience and Skill Level: Marketing professionals; ongoing learning

Pros:
• Continuous learning and updates
• Access to exclusive content and community

Cons:
• Pricing and membership details require inquiry

Who Would Benefit: Marketing professionals committed to continuous AI learning and application.

Overall Recommendations

When selecting an AI course, VP of Marketing professionals should consider their specific learning goals and the depth of AI knowledge required. CompleteAI Training is ideal for those seeking comprehensive and continuous AI education tailored specifically for marketing executives. For those interested in strategic applications and ethical considerations, the courses by the University of Pennsylvania and LinkedIn Learning offer valuable insights. Meanwhile, HubSpot Academy and Marketing AI Institute provide practical, hands-on training for immediate application in marketing strategies.

Ultimately, the best choice will depend on the individual's current skill level, the time they can commit to learning, and their specific professional goals in leveraging AI within their marketing roles.