19 AI Courses for Media Relations Specialists that You Should Know About in 2025

The rapid integration of artificial intelligence into various industries is not just a trend but a profound shift that demands attention, especially from professionals in media relations. As AI technologies continue to grow and evolve, media relations specialists face both challenges and opportunities. Upskilling in AI is no longer optional but essential to remain relevant and effective in this dynamic field. With AI's potential to automate tasks, enhance decision-making, and personalize communication, professionals who adapt to these changes can significantly impact their careers and the organizations they represent. This article explores 19 AI courses, including those offered by Complete AI Training, to help media relations specialists navigate this transformative landscape.

Why AI matters for Media Relations Specialists today

AI's relevance in media relations cannot be overstated. It brings unprecedented efficiencies and insights that were previously unimaginable. According to recent statistics, 69% of businesses are already using AI in some capacity, highlighting its growing importance across all sectors. For media relations specialists, AI offers tools to refine media monitoring, streamline press release writing, and enhance social media interactions. The purpose of this article is to guide media relations specialists in identifying the best AI courses to enhance their skills, ensuring they remain competitive and effective in their roles.

The Growing Role of AI in Media Relations Specialists

AI applications in media relations are diverse, offering automation of repetitive tasks, data-driven decision-making, and personalized content creation. AI tools can automate the monitoring of media coverage, allowing specialists to focus on strategy rather than data collection. Decision-making is enhanced through AI's ability to analyze large datasets quickly, providing insights that inform strategy and communication plans. Personalization is another area where AI excels, tailoring messages to specific audiences for greater impact. These applications are reshaping how media relations specialists operate, making workflows more efficient and outcomes more predictable.

Benefits of becoming an AI expert in Media Relations Specialists

For media relations specialists, becoming proficient in AI offers numerous benefits. First and foremost, it enables professionals to stay ahead of industry trends, ensuring job security and career advancement. AI expertise allows specialists to leverage data for more strategic communication, improving the effectiveness of media campaigns. Additionally, understanding AI tools can lead to more meaningful interactions with stakeholders, as personalized communication becomes more achievable. By mastering AI, media relations specialists can enhance their value to organizations, leading to greater opportunities and professional growth.

Comparison: All AI Courses for Media Relations Specialists (Updated Q2' 2025)

Course Name	Provider	Price	Key Topics	Pros	Cons	Best For
AI for Media Relations Specialists (Video Courses + Certifications)	Complete AI Training	$29/month (monthly subscription), $8.25/month billed annually (yearly subscription)	Video courses, Certifications, AI tools updates, Industry news	Highest rating, Extensive range, Daily updates, Affordable pricing	Subscription-based, Continuous learning required	Media Relations Specialists professionals
AI & ChatGPT for Media Monitoring	Complete AI Training	Included with Complete AI membership (Free trial available)	Generative AI, ChatGPT, Media monitoring	Extensive coverage, Practical applications, Certification available	Requires membership for full access	General learners
Advanced AI Prompt Engineer Certification for Media Relations Specialists	Complete AI Training	Included with Complete AI membership	AI prompt engineering	Validates skills, Tailored for media relations	Requires membership for access	General learners
Using Generative AI in Public Relations	LinkedIn Learning	$39.99/month (LinkedIn Learning subscription), $239.88/year	Brainstorming, Writing, Editing, Visual content, AI ethics	Practical insights, Broad applications, Certificate of completion	Subscription needed, Short duration	General learners
GenAI for PR Specialists	Coursera (Coursera Instructor Network)	Free to enroll, $49-$79 for certificate (USD)	Content creation, Media monitoring, Campaign personalization	Tailored for PR, Hands-on demos, Ethical use of AI	More examples needed, Intermediate level	General learners
AI & ChatGPT for Press Release Writing	Complete AI Training	Included with Complete AI membership	Press release crafting, Writing automation	Practical content creation, Updated for 2025	Requires membership for access	General learners
AI & ChatGPT for Media List Building	Complete AI Training	Included with Complete AI membership	Media list management, Outreach	Streamlines list building, Enhances targeting	Requires membership for access	General learners
AI & ChatGPT for Crisis Communication Planning	Complete AI Training	Included with Complete AI membership	Crisis response, Reputation management	Practical in PR scenarios, Updated for 2025	Requires membership for access	General learners
AI & ChatGPT for Pitching Stories	Complete AI Training	Included with Complete AI membership	Story pitch crafting, Journalist engagement	Enhances pitch effectiveness, Saves time	Requires membership for access	General learners

Understanding AI Training for Media Relations Specialists Professionals

Artificial Intelligence (AI) is significantly influencing the field of media relations, offering professionals new tools for enhancing their capabilities. As AI continues to develop, media relations specialists need to stay updated with the latest technologies and methodologies. This article presents a comprehensive comparison of AI courses specifically designed for media relations specialists, helping professionals choose the best training to advance their skills.

Course 1: Complete AI Training

Complete AI Training offers a comprehensive suite of video courses and certifications tailored specifically for media relations specialists. With over 100 specialized courses, it provides a well-rounded education on AI applications in media relations. Subscribers benefit from daily updates on AI tools and curated industry news relevant to their profession.

Key Topics Covered: AI applications in media relations, daily AI tool updates, industry news.

Target Audience and Skill Level: Designed for media relations specialists at all levels seeking to enhance their AI knowledge.

Pros:
• Extensive range of courses and certifications.
• Daily updates on relevant AI tools and news.
• Affordable pricing, especially with annual billing.

Cons:
• Subscription-based model requires ongoing payment for access.

Who Would Benefit Most: Media relations professionals looking for a comprehensive AI training resource with continuous updates.

Visit Complete AI Training

Course 2: AI & ChatGPT for Media Monitoring by Complete AI Training

This course focuses on enhancing media monitoring capabilities using Generative AI and ChatGPT. It covers trend analysis, sentiment analysis, influencer tracking, and more, providing practical AI applications for media relations tasks.

Key Topics Covered: Media monitoring, trend analysis, sentiment analysis, influencer tracking.

Target Audience and Skill Level: Media relations specialists interested in leveraging AI for media monitoring tasks.

Pros:
• Extensive coverage of media monitoring tasks.
• Practical AI applications tailored for media relations.
• Certification available.

Cons:
• Requires membership for full access.

Who Would Benefit Most: Professionals focused on improving their media monitoring skills using AI.

Visit AI & ChatGPT for Media Monitoring

Course 3: Advanced AI Prompt Engineer Certification for Media Relations Specialists

This certification program is designed to validate expertise in AI prompt engineering specifically for media relations tasks. It is ideal for professionals aiming to showcase advanced AI skills in their field.

Key Topics Covered: AI prompt engineering, media relations applications.

Target Audience and Skill Level: Media relations specialists seeking to enhance or validate their AI prompt engineering skills.

Pros:
• Validates advanced AI prompt engineering skills.
• Tailored for media relations professionals.
• Included in membership.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to validate their AI prompt engineering capabilities.

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Course 4: AI & ChatGPT for Press Release Writing

This course focuses on using AI and ChatGPT to enhance the efficiency and quality of press release writing. It provides practical approaches to automating and improving media communications.

Key Topics Covered: Press release writing, AI automation in media communications.

Target Audience and Skill Level: Media relations specialists involved in content creation and press releases.

Pros:
• Practical for media relations content creation.
• Updated for 2025.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to streamline their press release writing process using AI.

Visit AI & ChatGPT for Press Release Writing

Course 5: AI & ChatGPT for Media List Building

This course teaches how to efficiently build and manage targeted media lists using AI tools, enhancing outreach and relationship management strategies.

Key Topics Covered: Media list building, AI tools for outreach.

Target Audience and Skill Level: Media relations specialists involved in managing media lists and outreach.

Pros:
• Streamlines media list building.
• Enhances targeting and outreach.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals focusing on improving their media list management processes.

Visit AI & ChatGPT for Media List Building

Course 6: AI & ChatGPT for Crisis Communication Planning

This course covers AI-driven strategies for rapid response and reputation management during crises, offering effective crisis communication planning methods.

Key Topics Covered: Crisis communication, AI strategies for reputation management.

Target Audience and Skill Level: Media relations specialists involved in crisis management and communication planning.

Pros:
• Practical application in high-pressure PR scenarios.
• Updated for 2025.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals responsible for crisis communication and reputation management.

Visit AI & ChatGPT for Crisis Communication Planning

Course 7: AI & ChatGPT for Pitching Stories

This course focuses on using AI to craft compelling story pitches and improve success rates with journalists and media outlets.

Key Topics Covered: Story pitching, AI in media outreach.

Target Audience and Skill Level: Media relations specialists involved in story pitching and media outreach.

Pros:
• Enhances story pitching effectiveness.
• Saves time on pitch creation.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals seeking to improve their media pitching success rates.

Visit AI & ChatGPT for Pitching Stories

Course 8: AI & ChatGPT for Social Media Press Relations

This course helps develop AI-assisted social media strategies for press relations, enhancing content planning, creation, and audience engagement.

Key Topics Covered: Social media strategies, AI in press relations.

Target Audience and Skill Level: Media relations specialists focused on social media engagement.

Pros:
• Updated content for 2025.
• Focused on social media relevance.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to enhance their social media strategies for press relations.

Visit AI & ChatGPT for Social Media Press Relations

Course 9: AI & ChatGPT for Event Coordination for Press

This course covers how to use AI to coordinate press events, manage logistics, and optimize media attendance and coverage.

Key Topics Covered: Event coordination, AI in media engagement.

Target Audience and Skill Level: Media relations specialists involved in press event coordination.

Pros:
• Streamlines event coordination.
• Improves press engagement.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals managing press events and seeking to optimize media coverage.

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Course 10: AI & ChatGPT for Media Training

This course teaches how to use AI to prepare spokespeople and executives for media interviews and public appearances.

Key Topics Covered: Media training, AI in spokesperson preparation.

Target Audience and Skill Level: Media relations specialists involved in training spokespeople.

Pros:
• Enhances media training effectiveness.
• Practical for spokesperson preparation.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals responsible for preparing spokespeople for media engagements.

Visit AI & ChatGPT for Media Training

Course 11: AI & ChatGPT for Monitoring Media Trends

This course focuses on using AI to monitor and analyze emerging media trends, helping PR professionals stay ahead of industry developments.

Key Topics Covered: Media trend monitoring, AI in proactive PR strategies.

Target Audience and Skill Level: Media relations specialists interested in staying updated with media trends.

Pros:
• Keeps professionals updated on trends.
• Supports proactive PR strategies.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to remain informed about the latest industry trends.

Visit AI & ChatGPT for Monitoring Media Trends

Course 12: AI & ChatGPT for Content Creation for Media

This course covers AI-powered content creation for media relations, including articles, blog posts, and multimedia content.

Key Topics Covered: Content creation, AI in media relations.

Target Audience and Skill Level: Media relations specialists involved in content creation.

Pros:
• Boosts content creation productivity.
• Supports multimedia content.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to enhance their content creation efficiency using AI.

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Course 13: AI & ChatGPT for Reporting and Analysis

This course teaches how to use AI for generating reports and analyzing media relations outcomes, providing actionable insights.

Key Topics Covered: Reporting, AI in media analysis.

Target Audience and Skill Level: Media relations specialists focused on reporting and analysis.

Pros:
• Improves reporting efficiency.
• Data-driven analysis.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to enhance their reporting and analysis skills using AI.

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Course 14: AI & ChatGPT for Reputation Management

This course focuses on using AI tools to monitor and manage brand and client reputation in real-time, enabling proactive responses to public sentiment.

Key Topics Covered: Reputation management, AI in real-time monitoring.

Target Audience and Skill Level: Media relations specialists involved in managing brand reputation.

Pros:
• Essential skill for modern PR professionals.
• Real-time reputation monitoring.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals responsible for monitoring and managing brand reputation.

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Course 15: AI & ChatGPT for Influencer Relations

This course covers how to leverage AI to identify, engage, and manage relationships with influencers relevant to media relations campaigns.

Key Topics Covered: Influencer relations, AI in engagement strategies.

Target Audience and Skill Level: Media relations specialists involved in influencer management.

Pros:
• Enhances influencer engagement.
• Streamlines influencer identification.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals focusing on influencer relationship management.

Visit AI & ChatGPT for Influencer Relations

Course 16: AI & ChatGPT for Speech Writing

This course teaches how to utilize AI and ChatGPT for crafting compelling speeches, tailored for PR professionals needing to deliver impactful messaging.

Key Topics Covered: Speech writing, AI in messaging.

Target Audience and Skill Level: Media relations specialists involved in speech writing and messaging.

Pros:
• Beginner-friendly.
• Practical for speech-related tasks.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals looking to improve their speech writing skills using AI.

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Course 17: AI & ChatGPT for Media Response Coordination

This course focuses on using AI to coordinate and streamline responses to media inquiries and coverage.

Key Topics Covered: Media response coordination, AI in media engagement.

Target Audience and Skill Level: Media relations specialists involved in media response management.

Pros:
• Improves response coordination.
• Supports timely media engagement.

Cons:
• Requires membership for access.

Who Would Benefit Most: Professionals handling media inquiries and response coordination.

Visit AI & ChatGPT for Media Response Coordination

Course 18: Using Generative AI in Public Relations by LinkedIn Learning

Taught by Martin Waxman, this LinkedIn Learning course covers how media relations specialists can leverage generative AI for various tasks, including brainstorming, writing, and social listening. It includes practical applications and discusses AI ethics.

Key Topics Covered: Generative AI, writing, visual content, social listening, AI ethics.

Target Audience and Skill Level: PR professionals and media relations specialists looking for practical AI insights.

Pros:
• Practical insights tailored for PR and media relations roles.
• Broad range of AI applications.
• Certificate of completion for LinkedIn profiles.

Cons:
• Some segments locked behind subscription.
• Short duration may require supplementary learning.

Who Would Benefit Most: Professionals seeking a broad overview of AI applications in PR.

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Course 19: GenAI for PR Specialists by Coursera

This intermediate-level course introduces how Generative AI transforms public relations, enhancing productivity in content creation and campaign personalization. It includes practical strategies and ethical considerations.

Key Topics Covered: Generative AI, content creation, media monitoring, ethical use of AI.

Target Audience and Skill Level: Intermediate PR specialists with prior knowledge seeking practical AI strategies.

Pros:
• Tailored for PR and media relations specialists.
• Practical, hands-on demos with popular AI tools.
• Flexible schedule and short duration.

Cons:
• Could benefit from more detailed examples.
• Intermediate level requires prior PR knowledge.

Who Would Benefit Most: PR specialists looking to enhance their skills with generative AI applications.

Visit GenAI for PR Specialists

Overall Recommendations

Choosing the right AI course for media relations specialists depends on individual needs and career goals. Complete AI Training offers the most extensive and affordable option for those seeking comprehensive AI education with continuous updates. For professionals looking for specific skills in media monitoring or influencer relations, Complete AI Training also provides targeted courses. LinkedIn Learning and Coursera offer broader insights into AI applications in public relations, ideal for those seeking a general understanding or specific ethical considerations. Each course provides unique benefits, so media relations specialists should consider their specific needs and budget when selecting a course.