4 Top AI Courses for Public Relations Specialists in 2025

The rise of artificial intelligence (AI) is reshaping various industries, and Public Relations (PR) is no exception. As AI technologies continue to evolve, they are becoming increasingly integral to public relations strategies, offering new tools for communication, media monitoring, and audience engagement. For PR professionals, staying ahead of these technological advancements is no longer optional but a necessity. Upskilling in AI can provide a competitive edge, ensuring that PR specialists remain relevant and capable of leveraging these innovations to enhance their work. As the job market shifts, those who embrace AI can expect to see increased efficiency and effectiveness in their roles.

Why AI matters for Public Relations Specialists today

AI has become a crucial element for PR specialists, offering tools that streamline processes and provide data-driven insights. According to recent statistics, 69% of businesses now utilize AI technology in some capacity, with many reporting significant improvements in operational efficiency. This growing adoption underscores the importance for PR professionals to familiarize themselves with AI technologies. This article aims to guide Public Relations Specialists in identifying the most effective AI courses available, helping them to stay ahead in an increasingly competitive field.

The Growing Role of AI in Public Relations Specialists

AI is being applied in numerous ways within the PR industry, from automating repetitive tasks to enhancing decision-making and personalizing communication strategies. These applications include media analysis, sentiment analysis, content creation, and social media management. By integrating AI, PR specialists can streamline their workflows, focus on strategic initiatives, and better understand their audiences. As AI tools continue to develop, they will further transform the way PR professionals operate, making it essential to keep up with these advancements.

Benefits of becoming an AI expert in Public Relations Specialists

Becoming proficient in AI offers numerous benefits for PR professionals. It provides the ability to analyze large volumes of data efficiently, leading to more informed decision-making. AI expertise can also enhance creativity by automating routine tasks, allowing more time for strategic thinking and innovation. Furthermore, understanding AI enables PR specialists to offer more personalized and targeted communication, meeting the growing demand for tailored experiences. This article will compare four AI courses designed to equip PR professionals with the necessary skills, including CompleteAI Training, GenAI for PR Specialists by Coursera, Using Generative AI in Public Relations by LinkedIn Learning, and AI for PR and Communications by Section AI Academy. Each course offers unique insights and tools to help PR specialists succeed in this evolving landscape.

Comparison: All AI Courses for Public Relations Specialists (Updated Q2' 2025)

Understanding AI Training for Public Relations Specialists Professionals

The integration of Artificial Intelligence (AI) in Public Relations (PR) is revolutionizing the field, offering professionals innovative tools to enhance their strategies and effectiveness. As the PR landscape evolves, AI courses designed for PR specialists are becoming essential. This article compares several AI training courses tailored for PR professionals, focusing on their unique offerings, benefits, and who would benefit most from each.

Course 1: CompleteAI Training

Complete AI Training offers an extensive library of over 100 video courses and certifications specifically designed for Public Relations Specialists. This training provides comprehensive AI education, daily updates on the latest AI tools, and curated industry news relevant to PR professionals. With its focus on continuous learning, subscribers stay ahead in the dynamic field of AI applications in PR.

Key Topics Covered: AI tool updates, certifications for PR, and industry news.

Target Audience and Skill Level Requirements: Geared towards PR specialists of all levels seeking in-depth AI knowledge.

Pros:
• Highest rating and most complete offering for PR professionals.
• Extensive range of courses and certifications tailored to PR needs.
• Daily updates on relevant AI tools and news.
• Affordable pricing, especially with annual billing.

Cons:
• Subscription-based model necessitates ongoing commitment for continuous learning.

Who Would Benefit Most: PR specialists looking for a comprehensive and regularly updated resource to stay current with AI advancements.

Course 2: GenAI for PR Specialists by Coursera

GenAI for PR Specialists by Coursera is an intermediate-level course aimed at PR specialists, team leads, and communication managers. This course explores how Generative AI is transforming PR practices, enhancing productivity in content creation, media monitoring, campaign personalization, and crisis management. It also covers ethical considerations and includes hands-on demos with tools like ChatGPT and Microsoft Copilot.

Key Topics Covered: Generative AI applications, ethical considerations, and AI tools like ChatGPT.

Target Audience and Skill Level Requirements: Suitable for those with prior PR knowledge; not for complete beginners.

Pros:
• Practical application of GenAI in PR roles.
• Covers ethical and risk considerations.
• Hands-on demos with popular AI tools.
• Shareable certificate to enhance professional profiles.
• Flexible, self-paced learning environment.

Cons:
• Some learners desire more detailed examples.
• Not suitable for complete beginners.

Who Would Benefit Most: PR specialists and managers with some experience, looking to integrate AI into their existing skill set.

Course 3: Using Generative AI in Public Relations by LinkedIn Learning

Using Generative AI in Public Relations by LinkedIn Learning is a course for beginners to intermediate learners. It examines the evolving role of generative AI in PR, covering topics such as brainstorming, writing, editing, visual content creation, and AI-driven research. The course also addresses message testing, social listening, and policy development, taught by digital strategy consultant Martin Waxman.

Key Topics Covered: AI applications in brainstorming, writing, visual content, and policy development.

Target Audience and Skill Level Requirements: Designed for beginners to intermediate PR professionals.

Pros:
• Real-world PR applications and insights.
• Covers a broad range of AI applications, including ethics and policy.
• Certificate of completion to showcase skills.
• Positive reviews for its practical approach and clarity.

Cons:
• Some content requires subscription access.
• Short course duration may limit depth on advanced topics.

Who Would Benefit Most: Beginners to intermediate PR professionals looking to understand AI's impact on various PR functions.

Course 4: AI for PR and Communications by Section AI Academy

AI for PR and Communications by Section AI Academy is a focused 2-hour course led by Pete Pachal that equips PR specialists with AI tools and strategies to enhance their productivity and impact. This course is part of an AI Academy membership that includes additional workshops, coaching, and certificates, providing a comprehensive learning experience for PR professionals.

Key Topics Covered: AI tools and strategies for productivity and impact in PR.

Target Audience and Skill Level Requirements: Tailored for PR and communications professionals seeking practical AI applications.

Pros:
• Focused content for PR and communications professionals.
• Led by an industry expert with deep AI content strategy experience.
• Access to unlimited workshops and personalized coaching.

Cons:
• Full access requires membership.

Who Would Benefit Most: PR professionals seeking practical AI applications and ongoing coaching in their professional development.

Overall Recommendations

Each course offers unique benefits for PR specialists looking to integrate AI into their professional practice. For those seeking a comprehensive and continuously updated resource, CompleteAI Training is an excellent choice. Coursera's GenAI for PR Specialists is ideal for those with some PR experience looking for hands-on AI tool training. LinkedIn Learning's Using Generative AI in Public Relations suits beginners to intermediates interested in exploring AI's broad applications in PR. Finally, Section AI Academy's AI for PR and Communications is best for professionals wanting a focused, practical approach with ongoing support. Each course provides valuable insights, and the best choice depends on individual learning preferences and career goals in the evolving field of AI in PR.