7 Essential AI Courses for PR and Communications professionals in 2025

The rapid growth of artificial intelligence (AI) technology is reshaping industries worldwide, and the fields of public relations (PR) and communications are no exception. As AI continues to evolve, it offers unprecedented opportunities for professionals in these fields to enhance their skills and stay competitive. Upskilling in AI is no longer a luxury but a necessity, given the potential impact on job roles and the industry's future. For PR and communications professionals, understanding and integrating AI tools and technologies can mean the difference between staying relevant and becoming obsolete.

Why AI matters for PR and Communications professionals today

AI is becoming increasingly important for PR and communications professionals. According to recent statistics, 69% of businesses are already utilizing AI in some form, highlighting the technology's widespread adoption. For professionals in PR and communications, AI offers tools that can streamline processes, enhance decision-making, and improve the personalization of communications. This article aims to assist PR and communications professionals in identifying the best AI courses to build their skills and prepare for future challenges.

The Growing Role of AI in PR and Communications professionals

AI applications in PR and communications are diverse and growing. Automation tools can handle repetitive tasks such as data analysis and reporting, freeing up time for strategic planning. AI-driven decision-making tools can help professionals make more informed choices based on data insights. Moreover, AI enables advanced personalization in communications, allowing for more targeted and effective messaging. As AI reshapes tasks and workflows, professionals who embrace these tools can enhance their efficiency and impact.

Benefits of becoming an AI expert in PR and Communications professionals

Becoming proficient in AI technologies offers numerous benefits for PR and communications professionals. It enables them to leverage data-driven insights to craft more compelling and effective communication strategies. AI expertise can also enhance career prospects, as companies increasingly seek professionals who can integrate advanced technologies into their operations. Furthermore, understanding AI tools can lead to more innovative solutions to communication challenges, ultimately driving better results for clients and employers.

This article will compare seven comprehensive AI courses tailored for PR and communications professionals. These courses include the CompleteAI Training, AI for PR & Communications Professionals (2025) by The Media Copilot, AI Tools for the Modern Communicator by PRSA, AI in PR & Communications Workshop (2025) by PRCA Global, Using Generative AI in Public Relations by LinkedIn Learning, AI Quick Start by The Media Copilot, and AI Fundamentals by The Media Copilot. Each course offers unique insights and skills, empowering professionals to effectively integrate AI into their daily operations.

Comparison: All AI Courses for PR and Communications professionals (Updated Q2' 2025)

Course Name	Provider	Price	Key Topics	Pros	Cons	Best For
Complete AI Training for PR and Communications professionals	Complete AI Training	$29/month (monthly), $8.25/month (annually)	Video courses, Certifications, AI tools, Industry news	Highest rating, Extensive range, Daily updates, Affordable pricing	Subscription based	General learners
AI for PR & Communications Professionals (2025)	The Media Copilot	Not specified	Live training, AI tools, Research techniques, Thinking models	Live instruction, Practical tools, Builds skills, Limited spots	Price not clearly listed	General learners
AI Tools for the Modern Communicator: Technology, Ethics and Future Trends	Public Relations Society of America (PRSA)	$450 (members), $595 (nonmembers); $125/$200 per module	AI knowledge, Ethical considerations, AI tools, Regulatory trends	Tailored for PR, Technical and ethical coverage, CEUs offered	High price for nonmembers	General learners
AI in PR & Communications Workshop (2025)	PRCA Global	$290 (members), $410 (nonmembers)	AI in PR, Content creation, Audience targeting, Ethics	Practical introduction, Real-world tools, Suitable for all levels	Limited to a half-day session	General learners
Using Generative AI in Public Relations	LinkedIn Learning	$39.99/month or $239.88/year	Strategic communication, AI tools, Content creation, Policy development	Practical insights, Broad AI applications, Certificate of Completion	Content locked until enrollment	General learners
AI Quick Start	The Media Copilot	Not specified	AI tools, Hands-on learning, Real-life examples	Accessible for newcomers, Good balance of theory and practice	No price details available	General learners
AI Fundamentals	The Media Copilot	Not specified	Foundational AI knowledge, Communications workflows	Tailored for media and marketing, Foundational knowledge	Pricing not disclosed	General learners

Understanding AI Training for PR and Communications Professionals

AI technology is becoming increasingly important for PR and Communications professionals, offering tools that can streamline processes, enhance communication strategies, and provide data-driven insights. Several courses are available for professionals looking to expand their AI knowledge and skills. This article provides an in-depth comparison of AI courses tailored for PR and Communications professionals, helping you choose the right one for your needs.

Course 1: CompleteAI Training

CompleteAI Training offers a comprehensive suite of over 100 video courses and certifications specifically designed for PR and Communications professionals. The platform provides continuous updates on the latest AI tools and curated industry news, ensuring that learners stay informed about relevant AI developments.

Key Topics Covered: Extensive AI applications in PR, latest AI tools, industry news.

Target Audience and Skill Level: PR and Communications professionals at all skill levels looking for continuous learning.

Pros:

• Most complete offering with a high rating
• Daily updates on AI tools and news
• Affordable pricing, especially with annual billing

Cons:

• Subscription-based model, emphasizing the need for ongoing learning

Who Would Benefit Most: Professionals seeking a comprehensive, continually updated resource for AI in PR and Communications.

Course 2: AI for PR & Communications Professionals (2025) by The Media Copilot

The Media Copilot offers a 6-week live program designed to build essential AI skills. This course provides hands-on training with the latest AI tools, focusing on practical applications and strategic thinking necessary for adopting an AI-first mindset.

Key Topics Covered: Live AI tools training, strategic thinking models, deep research techniques.

Target Audience and Skill Level: PR and Communications professionals seeking live, interactive learning experiences.

Pros:

• Live instruction with limited spots for focused learning
• Practical AI tools and thinking models
• Builds both foundational and advanced skills

Cons:

• Price not clearly listed upfront

Who Would Benefit Most: Individuals preferring live, instructor-led training with a focus on practical skills.

Course 3: AI Tools for the Modern Communicator: Technology, Ethics and Future Trends by PRSA

The PRSA course is a thorough video series covering foundational AI knowledge, ethical considerations, and future trends. It consists of five modules and offers APR credential holders 2.5 CEUs, making it a valuable educational tool for professionals.

Key Topics Covered: AI foundations, ethical considerations, regulatory trends.

Target Audience and Skill Level: PR professionals interested in both technical and ethical aspects of AI.

Pros:

• Focus on ethics and future trends
• CEUs for APR credential holders
• Flexible purchase options for full course or modules

Cons:

• Higher price for nonmembers
• Requires PRSA membership for discounts

Who Would Benefit Most: PR professionals seeking comprehensive education on AI ethics and regulations.

Course 4: AI in PR & Communications Workshop (2025) by PRCA Global

PRCA Global offers a workshop that introduces AI's role in PR and Communications. This half-day virtual session covers practical tools and ethical use, making it suitable for various experience levels.

Key Topics Covered: AI in content creation, audience targeting, sentiment analysis.

Target Audience and Skill Level: PR professionals looking for a practical, introductory workshop.

Pros:

• Practical introduction to AI in PR
• Suitable for all experience levels
• Focus on ethical use of AI tools

Cons:

• Limited to a half-day session

Who Would Benefit Most: PR professionals seeking an introductory understanding of AI applications.

Course 5: Using Generative AI in Public Relations by LinkedIn Learning

LinkedIn Learning provides a course focused on generative AI in PR, covering strategic communication and a broad range of AI applications. It includes frameworks for prompt engineering and offers a certificate of completion.

Key Topics Covered: Generative AI tools for writing, editing, visual content creation.

Target Audience and Skill Level: Professionals interested in practical applications of generative AI.

Pros:

• Practical insights and broad AI applications
• Certificate of completion
• Positive learner reviews

Cons:

• Requires LinkedIn Learning subscription

Who Would Benefit Most: PR professionals looking to integrate generative AI into their workflows.

Course 6: AI Quick Start by The Media Copilot

The Media Copilot offers a beginner-friendly course balancing theory and practice. It introduces AI tools and applications for marketers, PR professionals, and journalists through verbal education and hands-on learning.

Key Topics Covered: Beginner AI tools, real-life examples.

Target Audience and Skill Level: Newcomers to AI in PR and communications.

Pros:

• Accessible for beginners
• Good balance of theory and practice

Cons:

• No price details available

Who Would Benefit Most: Beginners looking for an introductory course with practical examples.

Course 7: AI Fundamentals by The Media Copilot

The Media Copilot's AI Fundamentals course provides foundational knowledge for marketers and media professionals. It focuses on helping learners understand and use AI in communications workflows.

Key Topics Covered: Foundational AI knowledge for communications.

Target Audience and Skill Level: Media and marketing professionals seeking foundational AI knowledge.

Pros:

• Tailored for media and marketing professionals
• Provides a solid foundation in AI

Cons:

• Pricing not disclosed

Who Would Benefit Most: Media professionals looking to establish a foundational understanding of AI.

Overall Recommendations

Choosing the right AI course depends on your specific needs and learning preferences. For those seeking a comprehensive resource with continuous updates, CompleteAI Training offers the most extensive library and is highly rated for its affordability and depth. If live, interactive learning is more your style, The Media Copilot's live programs might suit you best, though remember to inquire about pricing details. For those interested in ethical considerations and future trends, PRSA's course offers excellent coverage and CEUs. LinkedIn Learning's course is ideal for professionals wanting to explore generative AI in PR, while beginners will find The Media Copilot's Quick Start course accessible and practical. Ultimately, each course offers unique benefits tailored to different aspects of AI in PR and Communications, ensuring there is a suitable option for every professional.