About this certification
The "AI Search SEO Crash Course: Boost Rankings for Google, Bing & ChatGPT" certification equips you with the latest strategies to thrive in a search landscape transformed by artificial intelligence. Gain a competitive edge and future-proof your career by mastering practical SEO techniques that increase your content’s visibility and impact across both traditional and AI-powered search platforms. Enroll today to unlock higher productivity, better decision-making, and improved results for your brand or business.
This certification covers the following topics:
- The Evolution of Search: From Keywords to Context
- Misconceptions About SEO: Beyond Blogging
- Understanding AI Search: How LLMs Change the Game
- The Current Landscape: Google vs. AI Search
- Traditional SEO as the Prerequisite for AI Search
- Owning the Full Marketing Funnel: Informational vs. Transactional Keywords
- Product-Led SEO Framework: Structuring Content for Conversions
- Optimizing for Long-Tail and Complex Queries
- Technical SEO for AI Search: Crawlability and Structure
- In-Depth, Readable Content: What AI and Humans Both Want
- Brand Awareness: Becoming an “AI Visible Brand”
- Tracking and Analytics: Measuring AI Search ROI
