Prompt course · 8 lessons · 29 prompts · 1 hour · Beginner

AI for Marketing Automation Specialists

Eight short lessons that follow the real work of a marketing automation specialist, from email drafts to compliance checklists. Each one gives you prompts you can use the same day.

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What you'll learn

Email drafts: Write nurture emails, subject lines, and personalization that sound like your brand.
Segment plans: Define audience segments from behavior and data, and document them clearly.
Workflow design: Map triggers, steps, and logic for automated campaigns before you build them.
Lead scoring: Design a scoring model, set point values, and write the rules down.
Performance reports: Turn campaign metrics into a readable summary with suggested next steps.
Tool troubleshooting: Describe an integration problem and get a plan for fixing it.
Landing page tests: Generate test ideas, draft page copy, and make sense of A/B results.
Data and compliance: Build cleanup rules and compliance checklists you can reuse.

What's inside

8 lessons · 29 prompts

About this course

7 topics

Prompts for the Marketing Automation Work You Do

This course is built around the tasks that fill a marketing automation specialist's week: writing emails, planning segments, designing workflows, and reading results. Each lesson pairs a plain explanation with prompts you can copy and adapt.

You do not need a technical background. If you can describe a campaign to a coworker, you can write these prompts.

The lessons
1. Email Campaign Drafting: Use AI to quickly draft email copy, subject lines, and personalization for nurture campaigns.
2. Audience Segmentation Planning: Use AI to define and document audience segments based on customer data and behavior.
3. Automation Workflow Design: Use AI to plan and document the steps, triggers, and logic for automated marketing workflows.
4. Lead Scoring Setup: Use AI to design a lead scoring model, assign point values, and document the scoring system.
5. Campaign Performance Analysis: Use AI to interpret campaign metrics, generate reports, and suggest data-driven optimizations.
6. Tool Integration & Troubleshooting: Use AI to plan integrations between marketing tools and troubleshoot common errors from descriptions.
7. Landing Page & A/B Testing: Use AI to generate test hypotheses, draft landing page copy, and analyze A/B test results.
8. Database & Compliance Management: Use AI to create data cleanup rules, compliance checklists, and maintenance documentation.
What the Course Covers
The eight lessons move through a campaign's life, starting with the email copy and ending with the data rules that keep your database usable. Each lesson stands on its own, so you can jump to the one you need today.
Every lesson includes prompts written for ChatGPT, Claude, or Gemini, plus a short note on what to check before you use the output.
How the Lessons Connect
Email drafting and segmentation feed into workflow design, because the flow depends on who receives it and what they are told. Lead scoring and performance analysis work together, since the points you assign should show up in the results.
The last two lessons, on testing and on data, are the ones that keep the earlier work from drifting out of date.
How to Use the Prompts Well
Give the AI the context a new teammate would need: the audience, the goal, the tone, and any rules you have to follow. The more specific your input, the less editing you do later.
Treat every output as a first draft. Read it, cut what does not fit, and check any numbers or claims before they go anywhere near a customer.
Who This Course Is For
It is written for marketing automation specialists who already know their platforms and want to move faster without losing control of the work. It also suits marketers who have taken on automation duties and need a clear starting point.
No coding is required, and no prior experience with AI tools is assumed.
Safety and Privacy in This Job
Your campaigns touch customer data, so keep personal details out of your prompts. Use sample records, describe the pattern instead of pasting a list, and follow your company's rules about what can leave your systems.
Check the output for anything that could breach a consent rule or a data retention policy before you build it into a live flow.
Your Next Step
Pick the lesson that matches the task on your desk this week and run one prompt. Then move to the next lesson when you have a reason to use it.
The path around this course adds setup, connected tools, and video courses chosen for marketing automation work.