How a 12-person branding agency learns AI

The hours saved are your estimate: change them per role. The value uses the cost of an hour below.

• RoleWhat they learnHours saved a week, eachValue a year
• Creative Director1 person

  Learns to use a custom GPT for brief critique, brand territory exploration and first-pass creative feedback on design principles.

  h / week $2,300 AI training for Creative Director
• Brand Strategist1 person

  Learns to use a research assistant for audience interviews, positioning summaries and competitor brand audits.

  h / week $2,300 AI training for Brand Manager
• Senior Designer2 people

  Learns to use AI image and layout explorations for moodboards, plus a custom GPT that turns client feedback into design questions.

  h / week $4,600 AI training for Graphic Designer
• Midweight Designer2 people

  Learns to use image editing support, mockup generation and asset resizing prompts in Canva and Photoshop workflows.

  h / week $4,600 AI training for Graphic Designer
• Copywriter2 people

  Learns to use a brand voice GPT with approved tone examples, plus headline and social post drafting from briefs.

  h / week $4,600 AI training for Copywriter
• Account Manager2 people

  Learns to use AI for meeting notes, project status summaries and client email drafts pulled from Asana and Slack.

  h / week $4,600 AI training for Account Manager
• Studio and Operations Manager1 person

  Learns to use AI for resource planning, timesheet summaries and invoice follow-up templates.

  h / week $2,300 AI training for Operations Manager
• New Business Manager1 person

  Learns to use AI for lead research, proposal first drafts and outreach personalization from LinkedIn and HubSpot.

  h / week $2,300 AI training for Business Development Manager