30 AI prompts communicators swear by for PR, strategy, editing and more

30 proven AI prompts PR and comms pros actually use

You already know AI can write. The real gains show up when you point it at strategy, research, editing and QA. These 30 prompts come straight from working communicators who use them to save time, sharpen thinking and reduce risk.

Copy, adapt and stash your favorites. Add your specifics, set the tone you want and ask for clarifying questions. The clearer the setup, the stronger the output.

Pitching and PR

• "Review every article written by [reporter name and outlet] in the last year and share the most common themes, topics and companies covered." - Rich Gallagher, deputy managing director at Brands2Life US. Use this to spot angles a reporter actually cares about.
• "What are the top five news stories on Techmeme?" - Sarah Krieger, corporate communications professional at Qualcomm. A fast morning scan for trend-aware pitching.
• "Write 10 eye-catching subject lines for this media pitch to journalists that increase open rates: [paste pitch]." - Courtney Baumann, director of public relations at Communications Strategy Group.
• "Why might [journalist / potential client / persona] think this idea sucks?" - James Christopherson, account director at Sterling Communications. Anticipate objections before you send.

Strategy

• "What questions are brand marketers asking about [topic]?" - Michelle Andrade, senior manager of PR and communications at Exverus Media. Use the answers as subheads, then support with links and examples.
• "What assumptions am I making? What assumptions might a reader make? What might a skeptic say? What are the risks of putting this in writing?" - Marie Gutwein Clifford, head of corporate communications at Thriveworks. A reliable hole-poking checklist.
• "How do I best use you to get what I need in this situation: [context and goal]?" - Jacqueline Keidel Martinez, president & chief communications officer at Digital HQ. Let the model coach you on working with it.
• "What would someone who disagrees with this say, and where might they have a point?" - Alexis Makrigianis, communications manager at AECOM. Surfaces blind spots fast.
• "Here's our brand story: [insert]. Pretend you're writing for three competitors with similar claims. How would their stories sound? Now show how ours can stand out more without changing the facts-only the lens." - Leah M. Dergachev, chief storyteller & principal at Austley.
• "Provide recommendations to make this [project] more clear, condensed, concise, accurate or exciting. Do not provide examples-only recommendations." - Dennise Mena, storytelling, copywriting and marketing freelancer.

Editing

• "Edit the following for readability and clarity: [paste]." - Ryan Cohn, partner and EVP at Sachs Media. Simple and effective.
• "Is this AP style? [paste]." - Amanda Coffee, communications leader and former senior director of global media relations at Under Armour.
• "Review the attached and be harsh in your feedback." - Linda Rosenblum, media relations director at Red Thread PR. Skip the fluff; get the critique.
• "Format this information for MS Word in a standard outline with bullet points." - Kevin Pérez-Allen, SVP at Signal Group. Goodbye, bullet point purgatory.
• "Does this make sense? [paste]." - Jake Doll, director of client relations at PANBlast.
• "List the three most likely ways this draft marketing email could be interpreted by a stakeholder in role X at organization Y who is historically concerned about Z." - Neal Ungerleider, senior cloud computing newsletter writer at Pluralsight.
• "Can you help me make sense of all my thoughts? Here are the notes: [paste]." - Talyr Hill, communications specialist at Lyft.
• "Identify statements in this content that could be misinterpreted, criticized or taken out of context." - Karen Castillo-Paff, VP of communications and public relations at Viatris.

Improving AI content

• "Ask me questions to help you do a good job." - Cheryl Fenelle Dixon, CMO and CCO at nobilia North America. Works with humans, too.
• "Translate my problem statement into a stronger prompt for you to execute: [paste]." - Dan Mazei, principal at All Tangled Roots.
• "Confirm this is in the source document: [paste script] vs. [paste source]." - Loretta Prencipe, founder of GenAI-Communications Working Group.
• "Find the flaws in this idea and recommend fixes: [paste]." - Jennifer Jones-Mitchell, CEO at Human Driven AI.
• "Rewrite without em dashes: [paste]." - Adam Yosim, VP of public relations at Levy Public Relations.

Research and development

• "Research a blog post about [detailed topic]. Share five articles less than nine months old from reputable third-party sources (no Wikipedia) and major outlets (e.g., Axios, Harvard Business Review)." Then cut weak links and ask for replacements modeled on the best - Jude Stewart, founder & CEO of Stewart + Company.
• "Cite your sources." - Katherine Fuller, marketing and communications director for the Professional Ski Instructors of America and the American Association of Snowboard Instructors.
• "What are the five most popular topics being covered in [X] industry news and [X] trade blogs right now?" - Jeannine Feyen, director of communications for Talkspace.
• "Explain [complicated thing] in three easy steps." - Jeannine Feyen, director of communications for Talkspace.
• "Use a sports analogy to explain [the same complicated thing]." - Jeannine Feyen, director of communications for Talkspace.
• "Did you make any of this up? Flag any facts that can't be tied to a source and suggest accurate replacements." - Erin McClellan, senior communication manager at Providence Health Plan.
• "You are a [type of professional] preparing a summary report on [subject]. Present five categories of [information], ranging from [example 1] to [example 2]. For each category, list the 10 most relevant bullet points and cite sources published after [year]." - Lori Russo, president of Stanton Communications.
• "Analyze [topic or idea] at a Ph.D. level from the perspective of a supporter, a critic and someone undecided." - Bob Batchelor, VP of global marketing and communications for Workplace Options.

How to get the most from these

• Set constraints. Add audience, tone, channel, region and length. It reduces back-and-forth.
• Ask for your blind spots. Always include a "What am I missing?" check.
• Verify anything factual. Require citations and paste sources when accuracy matters.
• Save your best prompts. Turn frequent ones into templates or keyboard shortcuts.

If you want focused practice, see our short list of prompt resources for comms pros: prompt courses.