Acrisure to cut 2,250 jobs as broker reorganizes around AI and automation
Acrisure will eliminate about 2,250 positions by the end of 2027, affecting roughly 11% of its 19,000-person workforce. CEO Greg Williams announced the reductions in a memo to employees, saying the Grand Rapids-based insurance broker is reorganizing around technology, AI, and digital platforms.
Most cuts will occur in the U.S., with layoffs beginning May 21 and continuing in phases through 2027. The company did not provide a breakdown of which roles or departments face the deepest reductions.
Why Acrisure is restructuring
Williams told employees that advances in technology and AI are changing how businesses operate and how clients expect service. He said Acrisure made its first scaled AI investment in 2020 and must keep pace as other large organizations accelerate in the same direction.
The company plans to combine human expertise with technology platforms, using AI and automation to reduce manual work, deliver faster results, and build digital capacity for client service.
Williams framed the biggest risks as failing to act decisively and relying on outdated operating models. He said technology must sit at the center of how Acrisure operates, grows, and delivers value to clients.
Part of a larger pattern
This restructuring follows earlier cuts tied to automation. In October 2025, Acrisure eliminated 400 accounting roles, also citing advances in automation and digital tools.
The new reduction signals a broader operational reset for a broker that has grown quickly through acquisitions. The company appears to be tightening its structure around fewer people, more automation, and a centralized technology model.
Acrisure's North American insurance operations will also reorganize more deliberately around lines of business, though the company did not specify which units or roles will be affected.
For operations professionals managing this shift, understanding how AI applies to operations management can help navigate workforce changes and identify where automation creates new efficiency opportunities.
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