Adrien Brody on AI: "We should always cherish and support the creative process"
At the Red Sea International Film Festival in Saudi Arabia, Adrien Brody spoke plainly about AI's rise: "We should always cherish and support the creative process." He added that we're living through "immense shifts in every field," with technology as a major driver.
He also pointed to a change in how content is viewed and what children are exposed to. Brody contrasted his early influences-filmmakers who relied on in-camera effects and physical, risky stunts-with today's toolset: new capabilities, new speed, new trade-offs.
What this means for working creatives
Brody's point isn't anti-tech. It's pro-craft. Tools expand what's possible, but they don't replace taste, lived experience, or the emotional core of a scene, a frame, a line, or a melody.
If your edge is your voice, your taste, and your process, protect that. Let AI accelerate the grunt work, not define the work.
Practical ways to use AI without losing your voice
- Use AI for drafts, boards, and look/beat exploration-then rewrite, reshoot, or redraw with intention. Always do a "human pass."
- Keep crucial moments physical when it matters: real performances, practical textures, on-set sound. Authenticity reads.
- Build a repeatable process: idea → rough pass (AI ok) → refine → human-only final. Credit what's human-made.
- Create a style guide for your projects: themes, references, color, pacing, dialogue rules. AI helps, but you set the rules.
- Protect consent and data: only train on assets you own or are licensed to use. Keep a log of sources and permissions.
- Audit for safety and bias, especially in anything that could influence kids. If you wouldn't show it to your own family, revisit it.
- Invest in taste. Watch, read, and study craft. The tool shifts every quarter; your judgment is the constant.
For those creating for younger audiences
Brody flagged "shifts in the way we view content, what our children are exposed to." That's a creative brief and a responsibility. Build clear standards for age-fit themes, pacing, and repetition, and test with real families before release.
A quick checklist for your next project
- What's the emotional truth of the scene or concept? Write it in one sentence.
- Where can AI speed me up without dulling the work? List those steps only.
- Which moments must remain physical or performance-first?
- Do I have permission for every asset and training source?
- Who is the audience, and what's the exposure risk for kids?
Context
Brody shared his perspective during an In Conversation session at the Red Sea International Film Festival. His core message is simple: adopt new tools, keep your craft sacred.
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Bottom line: Use AI to move faster. Use your taste to make it worth watching. Cherish the process-because that's the part the tools can't do for you.
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