Afori launches with €4M to clean up brokers' inboxes and back-office work
Afori, a new AI platform built for insurance brokers, came out of stealth with €4 million in pre-seed funding. The round was led by General Catalyst with backing from Yellow, Booom, and industry names including Mustafa Suleyman (Microsoft AI), Alex Rinke (Celonis), and Mehdi Ghissassi (formerly Google DeepMind).
The pitch is simple: brokers don't need another platform. They need the work to organize itself. Afori plugs into Outlook, reads the flood of email, PDFs, BiPro messages, WhatsApp notes, and even paper scans-then turns it into structured cases, tasks, and next steps.
The problem brokers face every day
Administrative overload eats more than half of a broker's workweek, according to Beinsure's analysts. Sorting threads, retyping data, switching systems, and losing track of cases doesn't just waste time-it increases risk and drags down client service.
Afori's approach: capture every communication channel, link messages to the right client, check completeness, flag missing documents, and trigger follow-ups automatically.
How Afori works inside Outlook
Instead of asking teams to learn a new system, Afori lives in Outlook as an intelligent sidebar. It recognizes claims, amendments, policy updates, and customer inquiries-then organizes them on the spot.
AI agents act like colleagues in the inbox: drafting replies, analyzing coverage, reviewing documents, setting reminders, and preparing next actions. Staff spend less time digging through threads and more time advising clients and growing the book.
What you get out of the box
- Unified capture: Email, BiPro, WhatsApp, PDFs, and paper scans all feed into one workflow.
- Automatic case context: Messages are linked to the client record with completeness checks and missing-doc flags.
- Real-time triage: Tasks and follow-ups are created instantly, so nothing stalls or slips.
- Less busywork: Fewer clicks, fewer systems, fewer manual updates.
Launching in October-no system overhaul required
Afori goes live in October with its first product: an intelligent inbox sidebar inside Outlook. No system changes, no complicated training. It integrates with broker management systems and document workflows so information flows cleanly across tools.
All incoming info-email, files, chats-is recognized, processed, and placed into the right context. The goal: faster responses, clearer pipelines, and fewer admin setbacks.
Founders with insurance and AI chops
CEO Fabian Wesemann spent over a decade in insurance and previously co-founded wefox. He's seen how much time brokers lose to back-office work. "We want to enable brokers to focus on their core business-the people," said Wesemann. "Afori is not just another software that creates new complexity, but an intelligent assistant that understands existing processes. It's the AI layer for all your existing applications."
Co-founder Sergi Banos was wefox's first employee and helped build its technology from the ground up. His focus at Afori: scalable AI products that strip out wasted effort. "It no longer matters where customers or insurers communicate. Afori connects all relevant communication and data sources in real time, ensuring a seamless data flow across all systems."
Why it matters for your brokerage
If your team is buried in claims emails, policy changes, and customer requests, admin work is blocking meaningful client time. Afori helps clear that backlog, reduce manual errors, and create accountability with automatic tasks and reminders-without forcing a tech migration.
For Outlook-heavy teams, this lands fast and fits existing habits. If your workflows live in email, Afori meets you there.
Next steps
- Curious how Outlook add-ins slot into enterprise setups? See Microsoft's overview of add-ins for Outlook here.
- If you're upskilling teams on practical AI for insurance operations, explore role-based AI learning paths at Complete AI Training.
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