Agent Cloud launches: a secure, flexible AI layer for marketers
The Marketing Cloud, part of the Stagwell (NASDAQ: STGW) network, announced the public launch of Agent Cloud-a secure, unified platform that gives brands and agencies direct access to leading AI models and purpose-built marketing assistants. One login replaces dozens of tools, contracts, and on-ramps.
One login. Every major AI model. Custom assistants for modern marketing teams.
Why this matters for marketing teams
AI adoption is accelerating, but most orgs are stuck juggling vendors, data policies, and pilot projects that don't scale. Agent Cloud consolidates access to top multimodal LLMs and image/video tools-think GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen, and Veo3-inside a single, secure entry point that aligns with client data requirements.
Instead of "bring-your-own-AI" chaos, teams get a governed platform that's flexible enough for day-to-day work and strategic enough for enterprise rollouts. That means faster experiments, cleaner approvals, and clearer ROI.
What you can do with Agent Cloud
Build, deploy, and manage AI-assisted workflows across creative, media, comms, and research. Create custom assistants tuned to your brand, your LLM of choice, and your processes-then share them across teams for consistent execution. It also sets you up for more agentic workflows, where AI and people collaborate to handle multi-step tasks end to end.
Key benefits
- Work securely, ship confidently: Data inside Agent Cloud is not used to train LLMs.
- Stay current without the juggling: Access GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, plus Imagen and Veo3 for image/video-with more integrations coming.
- Build custom assistants: An intuitive interface lets anyone create assistants, pick the model, add context, and share across the org.
- Simplify billing, reduce waste: Finance handles one platform. After an annual base fee, you only pay for what your teams actually use.
What leaders are saying
Elspeth Rollert, CEO of The Marketing Cloud, noted that Agent Cloud removes guesswork and gets teams working on practical use cases that move the needle. Looking to 2026, she emphasized that it gives organizations a solid foundation for increasingly agentic AI.
Jim Stiefelmaier, Innovation Strategy Director at Yamamoto, said that instant access to the latest models in one secure, centralized platform has improved productivity, accelerated adoption, and streamlined workflows.
Michael Lamp, Chief Digital & Social Officer of Hunter, shared that Agent Cloud is helping the agency scale AI across the business, speed up internal roadmaps, and put modern research and media tools at the fingertips of global teams.
Availability and how to learn more
Agent Cloud is now available to marketers worldwide. The Marketing Cloud team is at ANA Masters of Marketing in Orlando from October 21-24 to coincide with the launch.
To celebrate the debut, The Marketing Cloud published a limited-edition booklet, "The Robots Are Coming: A Guide for the Future of AI and Martech," featuring 2026 agentic AI predictions and insights from leadership across The Marketing Cloud and Stagwell.
Request a demo or get details: themarketingcloud.com
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. The platform blends data, creativity, and technology to drive measurable business outcomes across market research, communications, creative, and media-so teams can make smarter decisions, fast. Learn more at themarketingcloud.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing, connecting culture-moving creativity with advanced technology to improve business results. Specialists in 45+ countries share a single purpose: effectiveness for clients. More at stagwellglobal.com.
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Media Contact
Amy Guenel, VP Product Marketing, The Marketing Cloud
amy.guenel@themarketingcloud.com
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