Agileday Raises €6.4M to Modernize Professional Services Operations With AI
Agileday, a Finland-based PSA platform for professional services firms, closed a €6.4 million Series A to scale its technology and expand across Europe and North America. The round was led by Newion with participation from Specialist VC, Vendep Capital, and Business Finland.
The product unifies core operational data-talent and skills, allocations, timesheets, project delivery, and project financials-into one place. It functions as an operational layer between CRM and finance, syncing pipeline, delivery, and financials in real time with AI embedded across workflows.
Why Operations Leaders Should Care
Fragmented data creates slow decisions, missed forecasts, and margin leakage. Agileday's approach is simple: align sales, delivery, and finance around one system of record while keeping people at the center of planning.
The founders shaped the product after facing scaling issues firsthand at IT company Tieto. Their philosophy leans on trust and transparency-clear visibility that helps teams move faster and execute with fewer surprises.
- Forecast with confidence: align pipeline, capacity, and revenue in one view.
- Improve utilization without burning out teams via skills-based staffing and allocations.
- Tighten margin control with live project financials and variance tracking.
- Reduce spreadsheet drift: one data model across sales, delivery, and finance.
- Accelerate quote-to-cash with cleaner handoffs and real-time progress data.
Traction and Credibility
Agileday reports serving 70+ global service companies with 3x year-over-year growth. Named enterprise clients include Apply Digital, Propeller, and The Electric Factory in North America, plus Knowit, Siili Solutions, and Eficode in Europe.
Investors point to customer evaluation performance and international momentum as signs of strong product-market fit.
How It Fits Your Stack
Expect Agileday to sit between your CRM and finance stack, acting as the operational backbone. For teams evaluating PSA options, here's a useful primer on professional services automation.
What to Ask in a Vendor Evaluation
- Integrations: Native sync with your CRM, ERP, HRIS, and time tools? Frequency and conflict handling?
- People model: Skills taxonomy, proficiency levels, interests, and role mapping. How is it maintained?
- Planning: Demand/capacity forecasting, scenario planning, soft vs. hard allocations, and overbooking safeguards.
- AI: Forecast accuracy, recommendations for staffing and pricing, and explainability of suggestions.
- Financials: Project P&L, margin by project/practice/client, rev rec support, and change-order control.
- Governance: Permissions, audit trails, approvals, and data residency (EU options).
- Security and compliance: SSO, SOC 2/ISO progress, and admin controls.
- Adoption: Timesheet UX, staffing workflows, and mobile coverage.
- Implementation: Timeline, migration approach, training, and ownership model post-go-live.
- Pricing and ROI: License model, total cost, and proven KPI lift (utilization, forecast accuracy, DSO, margin).
Founders and Product Philosophy
Founded in 2022 by Jaakko Hartikainen, Mikko Virtanen, Jaakko Hallavo, and Hannu Kärkkäinen, Agileday builds around Nordic values of trust and transparency. The goal: give operations a clear, people-first system that reduces reactive decision-making and improves execution.
Key Quotes
Jaakko Hartikainen, Co-Founder and Co-CEO, Agileday: "Agileday was founded because we saw how outdated management systems were holding both people and businesses back. Professional services firms don't fail for lack of talent, but because information is fragmented, decision-making is reactive, and people are treated as resources instead of motivated professionals. We built Agileday to change that. By unifying sales, project, and financial data together with people's skills and interests into one transparent platform, we help companies grow faster while creating the work-life people deserve."
Mikko Virtanen, Co-Founder and Co-CEO, Agileday: "Our strong growth shows that Nordic values - trust and radical transparency - are a real competitive advantage for modern companies. When processes serve people, not the other way around, teams deliver better results faster. As a Nordic-born company, we're now challenging global giants in this category, with a 100% win rate in client evaluations across all markets."
Anton Keller, Associate, Newion: "Agileday is redefining how professional services firms prepare for the future. The founders have lived the challenges of running service companies themselves, and that firsthand experience shows in a product that genuinely addresses real pain points and helps firms reach the next level. With strong product-market fit, an exceptional customer win rate, and rapid international growth, Agileday's AI-powered platform is well-positioned to scale across Europe and North America."
Next Steps for Operations Teams
- Set a 90-day pilot with clear baseline metrics (utilization, backlog coverage, win rate, margin).
- Map your quote-to-cash workflow and define ownership for each handoff.
- Build or clean your skills taxonomy and enforce a simple update cadence.
- Lock an integration plan and a data governance checklist before configuration.
- Nominate change champions from sales, delivery, finance; run weekly reviews on adoption and KPIs.
If you're upskilling your team on AI for operations, explore practical programs by role at Complete AI Training.
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