Swivel and Telly Team Up to Transform AI-Driven Ad Operations
Swivel, a no-code AI workflow automation platform focused on advertising operations and account management, has partnered with Telly—the smartest TV ever built and offered for free. This collaboration aims to boost the efficiency and scale of AI-powered ad operations and yield management.
During their integration phase, Swivel’s automation tools enhanced Telly’s ad operations by increasing speed, accuracy, and scalability. This has supported the growth of Telly’s advertising business while driving innovation in how viewers engage with TV content.
Enhancing Ad Operations with AI-Powered Automation
Ben Elliott, Lead of Ad Operations at Telly, explains, “We built Telly to be the most advanced and effective advertising platform ever developed for the home.” By embedding AI at the core of their processes, Telly can operate faster and respond dynamically to advertiser needs. Swivel’s automation has accelerated workflows and optimized performance as the platform scales.
Key operational tasks like trafficking, inventory management, and partner workflows have been streamlined. This shift has allowed Telly’s team to focus more on strategic priorities and advertiser success.
Significant Efficiency Gains
- Automated more than 30,000 tasks
- Managed workflows across 30+ demand partners
- Improved campaign delivery and yield management
Frans Vermeulen, President at Swivel, adds, “Our goal is to eliminate manual bottlenecks and provide intelligence and speed that help partners like Telly lead their markets.”
Why Automation Matters for Operations Teams
As Telly grows, automation remains a vital part of its platform, offering precision, responsiveness, and operational flexibility at scale. The partnership with Swivel reflects a commitment to build a media business where performance and efficiency are foundational.
By automating routine tasks, Telly frees up resources to focus on what drives real value—helping advertisers unlock the potential of TV advertising with creative formats, real-time measurement, and advanced targeting on the largest screen in the home.
With more computing power than similar devices, Telly leverages AI to improve ad operations and deliver measurable results at scale.
What This Means for Operations Professionals
For those working in operations, this partnership highlights the growing role of AI automation in streamlining workflows and scaling complex processes. Ad operations teams can benefit from integrating no-code automation tools to reduce manual work, increase accuracy, and improve turnaround times.
To explore how AI and automation can be applied in your role, consider checking out automation courses that provide practical skills for modern operational challenges.
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