AI Avatars, Smart Tools, and Strategic Partnerships Reshape Global Real Estate Portals

Property Finder’s AI “SuperAgent” boosted leads by 1,000%, creating personalized content quickly via AI avatars. One agent saw a 1070% daily lead increase using this tech.

Published on: Jul 19, 2025
AI Avatars, Smart Tools, and Strategic Partnerships Reshape Global Real Estate Portals

Asia: Property Finder’s AI “SuperAgent” Boosts Leads by 1000%

Property Finder in the MENA region launched an AI avatar campaign for their top-performing agents, called “SuperAgents,” leading to a 1,000% increase in leads for participants. These AI avatars, created entirely in-house using video, voice, and motion technologies, allow agents to produce and distribute personalized content quickly and at scale.

The process is efficient: a two-minute photoshoot generates social-ready videos, stills, and branded visuals, with each avatar created in under five days, compared to six weeks manually. One agent reported a 1070% increase in daily seller leads since adopting AI-Avatar content. Property Finder also saved nearly $1 million in production costs and established a scalable model for future campaigns.

SuperAgents qualify based on live listings, response speed on WhatsApp and email, and verified closed deals. Their listings get priority placement on the portal and can be filtered separately, increasing visibility and lead potential.

In addition, Property Finder launched “Tiny Tenant,” an AI-powered podcast featuring a digital toddler exploring the property market with humor and creativity. This approach demonstrates a shift from simple cost-saving AI applications to meaningful storytelling that drives business results.

Spacely AI Raises $1 Million Seed Round for Architectural Visualization

Bangkok-based Spacely AI secured $1 million in seed funding led by PropTech Farm to expand its AI-driven rendering and image editing software for architecture. Serving over 1,500 design firms in 50+ countries, Spacely recently integrated with SketchUp and plans to release a 2D-to-3D automation engine.

Having grown 10×, Spacely has evolved into a visualisation marketplace service. The company previously won the Proptech and Portal Watch Pitch Club in Bangkok and secured pre-Series A funds from SCB 10X in 2024.

AtHome.co.jp Launches Builder Outreach for Custom Home Seekers

Japan’s AtHome.co.jp added “Custom Home Contact Offer,” connecting land buyers looking for custom homes with local builders and construction companies. Users browsing land without building conditions can opt to receive proposals, allowing builders to send service details via email. Upon user acceptance, direct contact is enabled.

A recent survey showed 57.6% of those planning a custom home purchase intend to buy land without construction conditions, with 65.9% using real estate portals as their primary land search channel.

LankaPropertyWeb’s AI-Powered AMPLIFIER Tool Boosts Marketing Efficiency

LankaPropertyWeb reports saving over 270 staff hours monthly by automating social media content and video production using its AMPLIFIER tool. This tool transforms property listings into short videos posted across Instagram, TikTok, Facebook, and YouTube, complete with AI-generated captions, hashtags, and trending local audio.

Posting 150–180 videos monthly to an audience exceeding 205,000, the platform sees content organically reach over 200,000 views. It also automates title and description generation, spam detection, and image moderation, boosting lead generation and consistency.

The company is beta testing a multilingual AI chatbot to handle market inquiries, price trend analysis, and social media questions, available as a white-label service. Upcoming features include an AI recommendation engine, investment identification, and natural-language property search.

North America: Zillow Rolls Out Five New Features

Zillow introduced five tools aimed at improving property search and transaction efficiency in the U.S. market:

  • SkyTour: Users can explore 3D exterior virtual models of select listings created with drone footage and Gaussian splatting rendering, offering smooth mobile and desktop interaction.
  • Offer Insights: Provides real-time estimates of offer acceptance probabilities based on local data and Zestimate valuations, helping buyers and agents make informed decisions.
  • Rentals Costs & Fees Breakdown: Displays detailed upfront and recurring rental costs when property managers provide data, enhancing transparency for renters.
  • Tour Itineraries: Enables coordinated scheduling and tracking of home viewings via a shared digital interface on Zillow’s app and website.
  • BuyAbility: Offers personalized affordability calculations and allows users to compare listings against preferred price targets and upper limits. Over 1.5 million users have enrolled since launch.

Europe: LeBonCoin Partners with Meilleurtaux for Mortgage Simulation

French marketplace LeBonCoin integrated Meilleurtaux’s mortgage simulator into its 160,000 real estate listings. This tool allows buyers to estimate borrowing capacity early in their search, enhancing lead quality for agents.

Meilleurtaux expects to process 20,000 new loan applications annually, potentially unlocking €300 million in loans. Their Trustpilot rating stands at 4.7 from over 18,000 reviews, reflecting strong customer satisfaction.

United Kingdom: Zoopla Teams Up with Checkatrade for Home Improvement Services

Zoopla partnered with Checkatrade to embed a network of 51,000+ vetted tradespeople directly into property listings and pages. This integration covers key trades such as plumbing, electrical work, painting, roofing, and garden maintenance.

Users can submit job requests without leaving Zoopla’s platform, simplifying access to trusted professionals for home repairs and improvements.

This partnership aims to smooth both the home-buying and renovation process by linking buyers to reliable service providers instantly.


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