AI for Strategic Communications: 2-Day Virtual Workshop (Nov 12-13, 2025)
AI is now a core part of communications work. This two-day virtual workshop gives PR and communications leaders a clear plan to build an AI-enabled function, improve workflows, and lead organizational change with confidence.
You'll leave with practical frameworks, a draft AI stack for your team, and tactics you can implement the same week.
What You'll Learn
- Design AI-enhanced internal communications for office, remote, and frontline employees
- Use AI tools to boost engagement across dispersed teams
- Create personalized messages that cut through noise using automation
- Measure outcomes with AI-driven analytics and adjust in real time
- Reduce language barriers with translation and content generation
- Increase transparency by surfacing insights and feedback trends
- Benchmark with AI-enabled industry data and best practices
Why Attend
- Real-world case studies and proven tactics from communications leaders
- Interactive virtual sessions
- Certificate of attendance for CEUs
- Focused instruction on AI in communications
- Live Q&A on AI integration in internal communications
Who Should Attend
- Directors, managers, VPs, specialists, officers, project leaders, and consultants in:
- Internal, Corporate, Employee, Executive, and HR Communications
- Public Relations, Digital and Marketing Communications
- Change Communications, Brand Communications, Content Strategy
- Strategic Communications, Employee Experience, Digital Employee Experience
Agenda
Session 1: November 12, 2025
- Chairperson's Welcome - Gary Ross (INSIDE COMMS)
- Creating Your Strategic AI Stack - Gary Ross (INSIDE COMMS)
- The Comms Team of the Future, Powered by AI - Stacey Hajdak and Molly Soto (Ruder Finn)
- Panel: What's Working Now - Real AI Wins (and Fails) in Comms
Jennifer Jacobs (Akamai), Jody Privette Young (THX Ltd.), Abby Hodes (Hasbro), Sarah Fornia (Providence)
Moderator: Gary Ross (INSIDE COMMS) - Parting Thoughts and Q&A
Session 2: November 13, 2025
- Chairperson's Welcome - Gary Ross (INSIDE COMMS)
- AI for Content Creation & Channel Optimization: Working Smarter, Not Harder - Caitlin Bradigan (Dell Technologies)
- Mind the Gap: When GenAI Asks Better Questions Than You Can - Eric T. Mazzacone (RTX BBN Technologies)
- AI in the Workplace: Overcoming Barriers and Maximizing Impact - Kristin Williams (Roku)
- Panel: From Hype to Strategy - Building a Responsible AI Roadmap for Communications
Diya Wynn (AWS), Meghann Klein (Marriott International), Michelle Kelly (Ecolab Life Sciences), Avery Allen (Inovalon)
Moderator: Gary Ross (INSIDE COMMS) - Q&A and Biggest Takeaways
Featured Speakers
- Gary Ross (INSIDE COMMS)
- Stacey Hajdak, Molly Soto (Ruder Finn)
- Abby Hodes (Hasbro)
- Jody Privette Young (THX Ltd.)
- Jennifer Jacobs (Akamai)
- Sarah Fornia (Providence)
- Caitlin Bradigan (Dell Technologies)
- Eric T. Mazzacone (RTX BBN Technologies)
- Kristin Williams (Roku)
- Diya Wynn (Amazon Web Services)
- Meghann Klein (Marriott International)
- Michelle Kelly (Ecolab Life Sciences)
- Avery Allen (Inovalon)
Practical Outcomes You Can Use Immediately
- Your first-draft AI stack and vendor shortlist for comms
- A prompt and template library aligned to brand voice and channels
- A starter analytics framework for content performance and employee sentiment
- An AI governance and policy checklist in partnership with Legal, HR, and IT
- A change plan to train teams, set guardrails, and scale wins
About the Event
This virtual certificate training series is offered by ResearchAndMarkets.com and focuses on practical AI adoption for communications teams. Sessions are built for hands-on learning and peer exchange.
Register
Full event details and registration are available here: AI For Strategic Communications (Nov 12-13, 2025).
Related Resource
If you're building a longer-term learning plan for your team, explore role-based AI course tracks: AI Courses by Job.
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