AI-Generated Emirati Family Brings Dubai’s Smart Services to Life with a Human Touch

Digital Dubai Launches AI-Generated ‘Emirati Family’ to Promote Smart Services

Digital Dubai has introduced the first AI-powered ‘Emirati Family’ to improve how public messages are shared with the community. This new virtual family offers a friendly and relatable way for government communications to reach all segments of society effectively.

Bringing Emirati Values Into the Digital Age

The interactive virtual family reflects the diversity and values of Emirati society, supporting Dubai’s vision for a smart and sustainable future. By using technology-driven community engagement, the initiative connects digital transformation with Emirati culture and aspirations.

Meet ‘The Girl’: The First AI Family Member

The project debuted with a young virtual character called ‘The Girl’. She appears in traditional Emirati attire with a modern touch, making her approachable and relatable, especially for children and families. Her role is to communicate important public messages in a warm, humanized way.

Public Participation in Naming the Character

The virtual character invites the public to select her name from three options: Dubai, Mira, or Latifa. This interaction encourages community involvement. Additional family members such as a father, mother, and brother will join soon, completing the digital Emirati household.

Delivering Messages Through Relatable Digital Storytelling

Powered by AI and advanced data tools, the virtual family shares key information about Dubai’s digital services in a simple and accessible manner. The goal is to engage people of all ages and backgrounds, making government communications feel personal and inclusive.

A People-First Approach to Digital Transformation

This initiative supports Digital Dubai’s strategy to promote digital life with AI-based communication tools. The characters serve as a bridge between the government and the public, particularly younger generations who prefer digital-native communication styles.

Building an Inclusive, AI-Powered Future

By making government messages more engaging and accessible, Digital Dubai is helping to create a community-focused digital future. The AI family reflects Dubai’s commitment to innovation, well-being, and clear communication, strengthening its place as a leader in global digital transformation.