Imagine Live’s Bold Move at SiGMA Asia 2025
Martin Martirosyan, group CEO of Imagine Live, highlights the company's plans for their presentation at SiGMA Asia 2025 in Manila, Philippines. The event brings together gaming industry professionals focused on the Asian market, where Imagine Live intends to showcase its progress and specialized content for the region.
Targeting the Asian Market with Relevant Content
Imagine Live offers a portfolio tailored to the Asian audience, featuring games like Baccarat, Sic-bo 102, Dragon Tiger, Teen Patti, Andar Bahar, and the upcoming Dragon Fortune. Their presence at SiGMA aims to demonstrate these offerings and the company’s growth.
Martin emphasizes the importance of both classic and new content for operators in Asia. Dragon Fortune, premiering at the event, features a visually appealing studio setup with a unique double card turn mechanic over seven rounds. Players aim to progress and increase multipliers, with a re-buy feature allowing eliminated players to rejoin quickly.
Robot Arm Camera: Enhancing Player Experience
First revealed at ICE 2023, Imagine Live’s robot arm camera has significantly improved live game streaming. Initially used for Blackjack, it is now fully operational on Baccarat. The robot arm replaces multiple camera angles with a close-up perspective that is especially effective for mobile players. It offers impressive speed and precision, capturing detailed views of the cards and dealers. This innovation adds a fresh dimension to live gaming and improves the viewing experience.
Introducing AI in Operations
One of the most notable innovations Imagine Live will discuss at SiGMA Asia is the integration of AI into their operations. They’ve developed technology to evaluate game presenters in real time, analyzing behavior, emotions, eye contact, speech, and tone of voice. This data helps studio managers provide immediate feedback, enabling more effective staff training and ultimately enhancing the player experience.
Standing Out in a Competitive Market
Martirosyan points out that top live game suppliers already deliver strong player experiences. The real difference lies in partner relations. Imagine Live focuses on simplifying their partners’ workflows with a flexible, intuitive back office system that provides quick access to key data. They also continuously add in-game promotional tools to support operators.
“At Imagine Live, we have a huge focus on what makes the partner’s life easier,” says Martin Martirosyan.
The Value of Industry Recognition
Imagine Live is relatively new in Asia, though it has operated in other regions for three years. Being nominated for “Best Newcomer in Live Casino” provides valuable exposure and can open doors to new opportunities. Winning would bring further press coverage and add to their growing list of accolades.
Final Thoughts for Operations Professionals
For operations teams in gaming, Imagine Live’s approach offers several takeaways:
- Prioritize regional content that resonates with your market’s preferences.
- Leverage technology like AI to monitor and improve live presenter performance.
- Invest in tools that make data access and partner collaboration straightforward.
- Innovate presentation methods, such as robotic cameras, to enhance the player experience, especially on mobile.
These strategies can improve efficiency, player engagement, and partner satisfaction—key drivers for growth in the competitive Asian gaming sector.
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