AI Is Making It A Great Time To Be A Creative, Says This Atlanta-Based CEO
Andrew Levy, CEO of AdPipe, describes the current moment for creatives as a test of adaptability and innovation. With AI tools evolving fast, creatives must figure out how to deliver more while maintaining quality—without a clear manual. The big question remains: does AI enhance creativity or sideline it? Industry messages on this are still mixed.
At AdPipe, Levy sees AI as a helpful partner in the creative process—but only if it doesn't drown out the unique voice of a person or brand. The key for creatives now is to use AI to boost authenticity, not replace it. “This is an inspiring time for creativity,” Levy says. “AI makes producing content easier than ever. What will set top brands apart is original thinking and a strong brand voice.”
Modular: A New Event Focused on Authentic Storytelling and AI
AdPipe is organizing Modular, a creative-focused AI event this fall at The Eastern in Atlanta. The event will focus on authentic storytelling and how AI fits into it. Attendees will hear from podcast and YouTube stars like Andrew Huberman and Casey Neistat, who will share insights on futureproofing brands.
Modular will also offer strategy sessions for brands, creatives, and marketers eager to understand AI’s role in storytelling across different platforms. Levy highlights that marketing is no longer one-size-fits-all. Creative teams must adapt stories for varying channels, audiences, and moments. “The future will be localized, personalized, and modular, so your strategy must be too,” he explains.
About Andrew Levy: A Leader Focused on Creativity and Growth
Before leading AdPipe, Levy worked at Live Nation as Director of Sponsorship and co-founded Chispa House, a production company in Athens, Georgia. At AdPipe, he helps brands turn video footage into effective digital assets, ensuring content gets maximum use.
Levy recently moved to Atlanta to expand AdPipe’s team and investor network. The company raised a $6 million seed round from Atlanta Ventures and has participated in programs like Engage, which supports B2B startups refining their market strategies. Being in Atlanta also places Levy close to a strong creative community, which he believes can lead in authenticity during the AI era.
Looking Ahead: Opportunity Over Fear
When asked what concerns him about AI, Levy answers with optimism. “AI is the great equalizer, opening up new paths for innovation we haven’t seen before,” he says. “I’m more excited than worried and eager to see how we can help shape this new era.”
For creatives ready to learn more about AI tools and how to incorporate them effectively, exploring targeted courses can be a smart step. Resources like Complete AI Training’s courses for creatives offer practical skills to stay ahead in this changing landscape.
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