AI Marketing Firm InnovAItion Partners Launches to Help Professional Services Grow

Bliss Group and Good2bSocial Leaders Launch InnovAItion Partners

InnovAItion Partners is a new marketing and consulting firm focused on helping professional services firms grow through AI. The company was founded by Sally Slater, former head of innovation and integrated marketing at Bliss Group, and Guy Alvarez, founder of digital marketing agency Good2bSocial.

InnovAItion Partners offers a range of services including strategic consulting—covering AI audits, roadmaps, use case development, change management, and fractional chief AI officer roles. Their marketing execution is powered by proprietary AI assistants combined with senior human oversight. Additionally, they provide sector-specific training and certification programs tailored for professional services marketers, business development teams, and firm leaders.

Their services are designed to meet the unique needs of law firms, accounting firms, consulting practices, and marketing communications agencies. Alvarez emphasized, "Every tool we develop, every workflow we create, and every campaign we execute is designed with one goal: helping professional services firms win in an AI-enabled world."

Gallup and With Honor Institute Partner on Veteran Perception Research

Gallup has teamed up with the nonpartisan With Honor Institute to conduct research on how Americans view military veterans. The study will involve a survey that assesses public opinions on veterans’ leadership qualities, commitment to democratic values, and ability to work across differences.

The research also aims to understand whether military experience is seen as a meaningful qualification for elected office. Rye Barcott, founder and president of With Honor Institute, noted, "Public trust in major institutions is near historic lows, but veterans continue to earn consistently high confidence from the American public." Initial survey results are expected in fall 2025.

Matter Communications Introduces New B2B Tech PR Solutions

Matter Communications has launched a suite of B2B tech PR services available on a project basis or as part of ongoing programs. These offerings include media training to help tech leaders and spokespeople effectively communicate their brand stories.

Additional services include executive visibility audits, event support, and B2B influencer programs. Anne Lines, general manager of public relations at Matter, said, "Our project-based Tech PR offerings complement traditional media relations to help emerging and established tech companies strengthen their credibility, position themselves as leaders in their space and ultimately drive business."

PR and communications professionals looking to deepen their AI expertise may benefit from exploring Complete AI Training, which offers a variety of courses and certifications tailored for marketing and communications roles.