AI-Media launches Lexi Voice and Lexi Ad at IBC for real-time multilingual broadcasts and EAA compliance

AI-Media launches Lexi Voice and Lexi Ad in Europe: real-time translation and AI audio description for accessible broadcasts

AI-Media has introduced two accessibility tools to the European market at IBC: Lexi Voice for real-time speech-to-speech translation and Lexi Ad for fully automated audio description. Both are aimed at broadcasters, content creators, and event teams that need multilingual reach and tighter compliance under the European Accessibility Act (EAA).

What Lexi Voice does

Lexi Voice delivers speech-to-speech translation with a wide selection of translation engines and synthetic voices. The goal: natural-sounding, real-time alternative language tracks for live broadcasts and events.

"With Lexi Voice entering the European market, broadcasters and event organisers can deliver multilingual experiences that break down language barriers like never before," said Tony Abrahams, CEO, AI-Media. "We're proud to lead the way in redefining how audiences connect with content globally."

Why it matters for PR and Communications

• Expand live reach: Add simultaneous language tracks to press conferences, product launches, and town halls without spinning up parallel production teams.
• Protect message consistency: Synthetic voices and translation engine choice help keep tone and terminology aligned with brand and spokesperson intent.
• Move faster: Real-time translation supports rapid response moments and global news cycles.
• Compliance support: Helps teams address accessibility expectations tied to the EAA and related standards. See the directive text on EUR-Lex.

Lexi Ad: AI audio description at scale

Lexi Ad is an AI-automated audio description workflow to improve accessibility for audiences with vision impairment. AI-Media states it can deliver descriptions up to 90% faster and more cost-effectively than traditional approaches.

The tool supports smart facial recognition, customisable narration, and integrations to slot into existing pipelines. For PR teams, that means accessible versions of trailers, explainers, and broadcast packages without long turnaround times.

How PR and Comms teams can use this now

• Plan multilingual live streams for major announcements, earnings, or crisis briefings.
• Publish described versions of key videos to meet accessibility expectations and expand audience reach.
• Align glossaries and brand voice within translation settings to keep messaging accurate across languages.
• Add accessibility checkpoints to your production schedule so audio description isn't an afterthought.

Where to find AI-Media at IBC: Hall 5, Stand 5.C33. Company: AI-Media.

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