AI Meets Amplification: Boost PR Visibility and ROI for Life Sciences in the Zero-Click Era

AI Meets Amplification: Free Webinar for Life Sciences PR Pros

Press releases no longer get discovered the way they used to. AI-driven search engines, "zero-click" content, and changing audience habits are shifting how news reaches people. For PR and communications professionals in life sciences, adapting your strategies is essential to maintain visibility and maximize ROI.

On Wednesday, September 10, 2025, Big4Bio and PR Newswire are offering a free, 30-minute webinar titled "AI Meets Amplification: Smarter PR Strategies for Life Sciences Companies." This session will provide clear, practical advice to help you cut through the noise, make your announcements stand out, and get the most value from your PR efforts.

What You’ll Learn

• How AI is changing communications in the life sciences sector
• Best practices for crafting press releases that engage both readers and AI algorithms
• Effective multi-channel amplification techniques for remaining visible in the "zero-click" era
• How the AMPLIFY program can boost your reach, improve targeting, and deliver measurable returns

“PR and communications teams in life sciences face more changes—and more opportunities—than ever before,” said Tilton Little, CEO of Big4Bio. “This webinar gives actionable tips to help teams adjust to AI’s impact and get the most from every announcement.”

Webinar Details & Registration

Date: Wednesday, September 10, 2025
Time: 8:00–8:30 a.m. PT / 11:00–11:30 a.m. ET
Cost: Free
Registration: Space is limited. Register here.

This webinar ties into the recent launch of AMPLIFY, a premium membership program by Big4Bio and PR Newswire. AMPLIFY offers life sciences brands exclusive benefits including targeted distribution, extended reach, and cost savings.

About AMPLIFY

Introduced in June 2025, AMPLIFY serves biotech, pharma, medtech, healthcare innovators, research institutions, and agencies supporting life sciences. Members enjoy PR Newswire’s global network combined with Big4Bio’s focused regional coverage trusted by scientists, executives, investors, and healthcare professionals. Savings start at 25%, plus exclusive promotional opportunities, member-only content, webinars, and best practices.

About Big4Bio

Big4Bio is the leading news aggregator for the U.S. life sciences industry. It delivers daily newsletters with curated headlines and insights from thousands of sources across major biotech hubs. Learn more at www.big4bio.com.

About PR Newswire

PR Newswire is a top press release distribution service with access to over 440,000 newsrooms, websites, journalists, and influencers worldwide. Their offerings include content services, media newsroom products, investor relations tools, paid placements, and social sharing features. For over 70 years, PR Newswire has helped brands share important news globally. More info at www.prnewswire.com.