Beyond Cameras & Crews: Studio Blo CEO on How AI Is Shifting Creative Power
AI-native production isn't just faster or cheaper. It puts creative intent back in the driver's seat. That's the core message from Dipankar Mukherjee, co-founder and CEO of Studio Blo.
What AI-native production actually changes
"An AI-native approach eliminates the logistical challenges inherent in film production." No chasing daylight. No gear caravans. No studio lockouts. You redirect time and budget to the work that matters.
The result: more control, fewer compromises. Teams focus on directors, writers, cinematographers, production designers, animators, and VFX artists. People, not tools, sit at the center of the process.
Freedom and risk in advertising
Here's the upside: "Storytellers and advertising creatives are no longer constrained by production costs and could write a Ridley Scott film for a 15-second promo." That means ideas come first, not line items.
Here's the catch: scale breeds sameness. "This democratisation of filmmaking will also result in widespread mediocrity-what we are already witnessing as AI Slop." If everyone can make something, taste decides who stands out.
The real quake: AI-native media buying
"The biggest impact of AI on advertising is actually on the media buying side." Pair AI-driven media buying with generative filmmaking and you get "an extinction-level event for traditional advertising workflows." Machine-generated, machine-distributed, hyper-personalised ads will force agencies to redefine their value.
- Unify creative and media from day one (messaging, variants, and audiences are now a single system).
- Build rapid test loops: concept → generate → launch → learn → iterate.
- Invest in consented data and provenance so you can scale without legal drag.
New to programmatic foundations? A quick primer helps: IAB's Programmatic 101.
Where AI pays off today
Pre-production and VFX see the fastest wins. Think AI-generated sequences, characters, virtual production backgrounds, and B-roll that level up traditional shoots without ballooning costs.
Studio Blo is already developing AI-first IP. Announced projects include Shekhar Kapur's Warlord and Alyssa Carson: Ready for Liftoff, alongside hybrid productions that blend AI with live action.
Quality is a human decision
"Average human talent creates average creative work." Tools don't decide quality-judgement does. Past a certain point, the viewer won't care how a shot was made. They'll care if it works.
This is the era of the creative director as tastemaker and curator. Anyone can generate visuals. Few can protect story, character, and taste under pressure.
Ethics, consent, and the legal line
"If you can't defend it in court and in public, don't ship it." Keep consent, copyright, and data provenance non-negotiable. That's not just moral cover-it's operational sanity.
- Get written consent for likeness, voice, and data sources.
- Track provenance for every asset and model.
- Avoid ambiguous training data; pay for clean licenses.
- Document your approvals and audit trails.
A practical playbook for creatives
- Stop chasing prompts. Build taste. Collect references, write style bibles, define visual rules.
- Prototype fast: boards → animatics → model tests → cuts. Seek signal, not perfection.
- Treat models like junior assistants: give constraints, iterate, and keep a human eye on story.
- Plan distribution with creation. Make versioning and targeting part of the script phase.
- Ship small, learn hard. Keep what works, cut what doesn't.
What this means for your next brief
Budget less for logistics, more for taste and narrative authority. Build an integrated pipeline where creative and media inform each other. Use AI to remove frictions-not responsibility.
If you're leveling up your stack for generative video and creative ops, this resource can help: Generative Video Tools.
AI doesn't replace creative leadership-it magnifies it. The tools are plentiful. Taste is scarce. That's your edge.
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