Finn Partners Launches AI-Powered Crisis Training Platform for PR Professionals
Finn Partners has introduced Canary for Crisis, an AI-driven platform created to prepare public relations professionals for managing reputational risks effectively. The platform simulates realistic crisis scenarios, using stress testing and real-time inquiries to sharpen response skills under pressure.
Designed to replicate the fast pace and complexity of reputational threats, Canary for Crisis immerses participants in dynamic situations. These include rapid-fire reporter calls, emails, and breaking news updates, all powered by AI-generated content that mimics real-world behaviors.
Features That Matter for PR Pros
- Secure simulations that provide a risk-free environment for practicing crisis management
- Real-time pressure through live inquiries, testing quick decision-making
- Social media response training to combat misinformation and deepfakes
- Strategies to handle modern communication risks with confidence
The platform was developed by David Krejci, a partner at Finn Partners, reflecting the agency’s commitment to equipping PR teams with practical tools for crisis readiness.
Business Growth Amid Innovation
Finn Partners, headquartered in New York City, reported a 2% increase in global revenue for 2024, reaching $199.8 million. However, its U.S. revenue saw a slight decline of 1%, amounting to $160.4 million, as noted in the latest industry reports.
With AI reshaping communication strategies, tools like Canary for Crisis offer PR professionals a way to build resilience and respond swiftly to reputation challenges.
For those interested in AI training tailored for communications professionals, exploring resources such as Complete AI Training’s courses by job role can provide valuable skill development opportunities.
Your membership also unlocks:
