Programmatic Advertising Steps into the AI-Driven Era
As Chinese companies push further into international markets, global marketing firm MiQ has introduced the industry's first AI-powered platform aimed at transforming programmatic advertising. This move responds to the growing diversity in Chinese enterprises' global offerings and their increasing local operational capacity.
Brian Zhang, general manager of MiQ Greater China, highlights that beyond popular sectors like automobiles, mobile apps, lifestyle products, and short-form dramas, traditionally less internationally active industries such as finance are now exploring overseas markets. This surge in outbound business activity has directly contributed to MiQ's expanding China team, which has grown from just a few members to nearly 40, despite global advertising industry layoffs.
Focus Areas and Challenges in Overseas Marketing
MiQ’s China division zeroes in on six key sectors for digital marketing:
- 3C electronics
- Direct-to-consumer (DTC) brands
- E-commerce
- Gaming and e-sports
- Smart home
- Automotive industry
However, Chinese enterprises face significant hurdles when marketing abroad, such as rising customer acquisition costs, fragmented data across multiple advertising platforms, and inefficient marketing campaigns. These challenges demand smarter solutions for data integration and campaign execution.
Introducing MiQ Sigma: AI-Powered Marketing Platform
To address fragmented data and complex media ecosystems, MiQ has launched MiQ Sigma, an AI-driven platform that consolidates data from over 300 sources. This platform analyzes more than 700 trillion behavioral signals from 1.7 billion consumers worldwide, covering TV viewing, web browsing, and in-store purchases.
Traditional programmatic advertising often struggles with adapting quickly to market changes. MiQ Sigma tackles this by breaking down data silos and improving transaction efficiency. Built on 15 years of transaction data, the platform integrates three leading language models — Claude, Gemini, and ChatGPT — to power AI capabilities throughout the marketing workflow, from insights to execution.
The platform’s reliance on diverse and neutral data sources enables it to deliver more comprehensive and balanced marketing recommendations for brands. Currently, MiQ Sigma supports markets including the United States and Canada, with plans to expand into Japan, Brazil, and other regions.
More than 10,000 ad transactions occur daily on MiQ Sigma globally, reflecting strong adoption and trust in this AI-driven approach.
What This Means for Marketers
For marketing professionals working with Chinese enterprises or targeting global audiences, MiQ Sigma offers a practical tool to reduce customer acquisition costs and streamline data management. Its AI integration supports smarter decision-making and faster campaign adjustments, which are critical in competitive markets.
Those interested in expanding their AI and digital marketing skills can explore relevant courses on Complete AI Training, which offers up-to-date programs on AI applications in marketing and advertising.
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