AI-Powered Public Relations Book Receives High Praise from PRNigeria and Industry Leaders

PRNigeria Applauds New Book on AI in Public Relations

The Editor-in-Chief of PRNigeria, Yushau A. Shuaib, recently praised a new book titled “AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence”. Authored by media innovation expert Celestine Achi, the 538-page guide was highlighted as a practical and timely resource for PR professionals.

During Achi’s visit to the PRNigeria Centre in Abuja, Shuaib described the book as an invaluable tool for communication teams aiming to incorporate AI into their daily workflows. He expressed enthusiasm about acquiring the book immediately after its launch, noting its practical focus compared to other academic works.

Practical Focus Over Theory

While Shuaib referenced another academic book, Artificial Intelligence and Public Relations in Nigeria: Challenges and Prospects by Abu Saidu Sabastine, he pointed out that Achi’s work stands apart by emphasizing actionable strategies. The book offers clear examples and case studies covering:

• Content creation
• Media management
• Stakeholder engagement
• Post-crisis reputation assessment

This hands-on approach makes it especially relevant for communications leaders who want to apply AI tools effectively without getting bogged down in abstract theory.

AI Tools and Strategies in Action

As part of his nationwide outreach, Achi demonstrated various AI applications to the editorial team of Image Merchants Promotion Ltd (IMPR), which publishes PRNigeria along with Economic Confidential and Spokespersons Digest.

He showcased platforms that automate media monitoring, generate creative content, perform sentiment analysis, and help suppress harmful online material through strategic SEO. Achi also introduced his proprietary TABS-D Framework for AI education, emphasizing collaboration between AI efficiency and human creativity.

“AI is no longer a futuristic concept—it’s a present-day asset,” Achi said. “From ideation to execution, AI tools can speed up workflows and improve creative outputs across the PR industry.”

Commitment to AI Integration and Training

Receiving copies of the book, the Managing Editor of Image Merchants, Abdulrahman Abdulraheem, applauded Achi’s contribution to professional growth. He reiterated PRNigeria’s commitment to innovation and ongoing training in emerging technologies.

Abdulraheem revealed that PRNigeria Centres in Abuja, Kano, and Ilorin have already integrated AI tools into editorial and communication processes without reducing staff numbers. Every team member undergoes regular training to stay AI-compliant.

“Mr. Celestine Achi’s visit marks an important milestone for our newsroom, building on our existing knowledge of AI in strategic communication,” Abdulraheem said. “As AI reshapes media and public relations worldwide, this engagement reinforces the need for digital transformation.”

He concluded by stressing the importance of combining AI tools with human skills: “These insights and tools don’t replace human talent—they enhance it. We appreciate this partnership and look forward to further collaborations that highlight Nigerian communications on the global stage.”

For communications professionals interested in expanding their AI skills, exploring courses and resources on Complete AI Training could provide valuable practical knowledge.