The AI Search Shift: Will Your Brand Keep Up?
Search isn't just links anymore. Across the UK, tools like ChatGPT and Gemini give instant answers, pulling from press releases, earned media and social posts. If your brand isn't cited, you're invisible.
On 26 November, join Notified, PRWeek, Campaign and Management Today for a live webinar built for PR and comms teams. You'll get practical steps to stay visible, credible and consistently referenced in AI-driven results.
What you'll learn
- What Answer Engine Optimisation (AEO) is and why it's changing search
- How earned media, press releases and social content help train AI tools
- Simple steps to make your content more visible, trusted and human in AI answers
Who should attend
PR, corporate comms, content and brand teams who need more citations, better authority signals and measurable reach in AI assistants and answer engines.
Event details
When: Wednesday, 26 November 2025, 2:30pm-3:30pm GMT
Format: Live webinar with Q&A
Registration: Link
Speakers
- Jamie Brader - Commercial Director, Notified
Helps brands and agencies boost visibility and credibility through smarter distribution and measurement, with a focus on how AI, data and multimedia are changing news and PR. - Stuart Bruce - PR Futurist and Co-founder, Purposeful Relations
Advises global organisations on using data, AI and innovation to build stronger relationships, reputation and modern measurement. - Sarah Salter - VP, Global Partnerships and AI Innovation, WPP
Leads global initiatives at the intersection of AI and marketing, guiding major brands on practical adoption and smarter, connected campaigns. - Moderator: Siobhan Holt - Deputy Editor, PRWeek
Oversees PRWeek UK features and special projects focused on technology, media and the future of brand storytelling.
Why this matters for PR and comms
AI assistants reward clarity, consistency and authority. That means your newsrooms, press releases and earned media need to feed clear facts, citations and context that answer questions directly.
Prioritise precision over prose. Use unambiguous headlines, tight summaries, named sources, timelines, quotes, data points and relevant links. Keep language plain. Make it easy for machines to map who you are, what happened and why it matters.
Quick wins to increase visibility
- Write releases that lead with facts, figures and names people actually search for.
- Ensure consistent entity naming (brand, products, spokespeople) across releases, bios and social.
- Distribute to credible outlets to earn citations that AI systems can validate.
- Publish source documents (media kits, fact sheets, FAQs) that answer common queries.
- Measure which stories get quoted and referenced, then double down on those formats.
About Notified
Notified is the only technology partner dedicated to both investor relations and public relations professionals-helping teams control and amplify their corporate narrative. From press release distribution and measurement to IR sites, investor days, earnings and regulatory filings, the platform connects PR and IR workflows. GlobeNewswire, part of Notified, is one of the world's largest and most trusted newswire networks. Notified is an affiliate of Equiniti Group Limited (EQ).
Media contact
Caroline Smith
Caroline.smith@icrinc.com
Keep learning
Want structured training on practical AI skills for comms and marketing teams? Explore role-based options at Complete AI Training.
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