Sapience Communications Releases Consumer Report 2025 Highlighting AI, Social Commerce, and Authentic Storytelling
Sapience Communications, a global agency specializing in strategic communications and digital marketing, has launched its Consumer Report 2025. The report sheds light on key trends transforming PR and digital marketing across sectors like beauty, lifestyle, fashion, FMCG, and luxury.
Among the standout insights is a notable increase in AI-driven personalisation. Social commerce is booming, with beauty purchases via social media reaching 34% in 2024. Authenticity is gaining ground, fueled by aesthetics such as ‘Quiet Beauty’ and ‘Clean Girl’, which emphasize genuine storytelling over traditional promotion.
Influencer Marketing and Content Trends
Influencer marketing has soared to a $24 billion valuation, while short-form video content dominates digital engagement. These shifts highlight a move toward immersive and transparent narratives that resonate with modern consumers.
Richard Morgan Evans, CEO of Sapience Communications, noted that the report reflects the agency’s dedication to keeping brands culturally and commercially relevant amid digital changes. With offices in the UK, UAE, and India, Sapience offers communication strategies that cross borders and platforms effectively.
Launching a Dedicated Consumer Communications Division
The report coincides with the launch of Sapience’s consumer communications vertical, led by Shubhi Grover, Head of Consumer Business. Grover emphasizes that consumer communications are now central to how brands connect and grow in today’s culture-driven economy.
She stated, “We’re not just observing market trends; we’re shaping them. From beauty and wellness to fashion and lifestyle, we aim to be the agency that consumer brands turn to for authentic, agile, and purpose-led strategies.”
Emerging Technologies and Authenticity in Brand Behavior
The report also explores global trends like AR-powered virtual try-ons, sustainable PR campaigns, and prioritizing authenticity over traditional promotional tactics—especially in beauty and FMCG. These trends indicate a shift where community, conscience, and content become inseparable elements of brand identity.
Sanjana Chawla, Digital Marketing Manager at Sapience, highlighted how social media has moved from a supporting role to the main stage. She pointed out the rise of shoppable reels, AI-driven influencer discovery, and the growing influence of user-generated content and micro-influencers.
“Digital strategies today must be data-driven, platform-native, and deeply human,” Chawla said. The report serves as a practical guide for building digital brands in 2025 and beyond.
Key Takeaways for PR and Communications Professionals
- Invest in AI tools to enhance personalisation and streamline influencer discovery.
- Leverage social commerce, especially through short-form video and shoppable content.
- Focus on authentic storytelling that aligns with cultural values and consumer expectations.
- Explore AR technology for immersive brand experiences like virtual try-ons.
- Prioritize sustainable and community-driven campaigns that reflect brand conscience.
- Use micro-influencers and user-generated content to build trust and engagement.
For communications professionals looking to deepen their AI expertise and digital marketing skills, exploring targeted courses can provide a competitive edge. Resources like Complete AI Training’s latest AI courses offer practical knowledge tailored for marketing specialists.
The Consumer Report 2025 offers a clear-eyed view of what’s driving consumer engagement today. It’s a valuable resource for PR and communications teams aiming to adapt and thrive in a landscape that favors authenticity, agility, and data-backed strategies.
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