AI, Spontaneity, Sports Legends and Ozzy Osbourne’s DNA: This Week’s Most Unmissable Creative Campaigns

Creative Fix: Sports, Spontaneity, AI Ads, and Ozzy Osbourne’s DNA

This week’s roundup of brand creativity covers a wide range of themes—from sports legends teaming up to AI-driven storytelling and even a wild collectible involving Ozzy Osbourne’s DNA. The blend of technology and human imagination continues to surprise and inspire.

Adidas

Adidas brings together Patrick Mahomes and Lionel Messi in the latest installment of its You Got This campaign. The spot, titled We All Need Someone to Make Us Believe, shows the two stars pushing each other to run faster on the treadmill. It’s a simple but effective way to highlight how even top performers rely on support to reach new heights.

ESPN

ESPN’s new promo for Wimbledon coverage channels the unmistakable style of Wes Anderson. The ad features tennis stars like Coco Gauff and Novak Djokovic, blending symmetrical shots and quirky visuals with a posh voiceover. The soundtrack includes Franz Ferdinand’s “Take Me Out,” cleverly hinting at the tournament action ahead.

United24

The Ukrainian fundraising platform launched an immersive project called Arina’s Story. It invites users into the virtual world of an 8-year-old girl dreaming amidst the chaos of war. Using Unreal Engine, AI, and motion capture alongside real artworks, this interactive experience aims to raise funds for rebuilding schools and bomb shelters in Ukraine.

Adobe Firefly

Adobe’s social-first video The World Is What You Make It showcases the creative potential of AI tools. The video was pieced together from over 500 AI-generated images and clips created within 24 hours. It highlights how AI can extend human creativity rather than replace it.

Virgin Voyages

Virgin Voyages’ AI-crafted spot The Mermaids: A Virgin Voyages Tale offers a mesmerizing story that fits the brand’s playful spirit. While not entirely human-made, the ad keeps the fun, irreverent tone associated with Sir Richard Branson and the cruise line, reminding viewers that AI can be a storytelling partner.

Southwest Airlines

Southwest Airlines broke tradition by moving from open seating to assigned seats. Their campaign Are You Sitting Down? embraces this change with humor and self-awareness, featuring a cheerful flight attendant delivering the news to mixed reactions from passengers.

Instagram

To mark its 15th anniversary, Instagram launched Anyway, a campaign celebrating creative freedom. Featuring Tyler, The Creator, the campaign spotlights new app features like “Edits” while encouraging creators to trust their instincts. Tyler’s track “St. Chroma” sets the tone for this inspiring short film.

Liquid Death

Liquid Death keeps pushing creative boundaries with bold stunts. Their latest involves Ozzy Osbourne’s DNA—sold through 10 cans of iced tea he drank and crushed, complete with an autographed label, priced at $450 each. This follows the brand’s humorous video testing a new spicy flavor with employees’ moms to ensure it’s safe for human consumption.

Martini

Martini tapped actor Jonathan Bailey for Off Script, a stylish short film promoting spontaneity. Set in a picturesque Italian town, Bailey dances through life, reflecting the brand’s carefree message. A subtle nod to his role in Jurassic World: Rebirth adds a clever touch at the end.

Trip Advisor

Breaking away from traditional travel ads, Trip Advisor’s Too Fun to Focus campaign captures the unpredictable and spontaneous nature of travel. The 15-second spots highlight real moments of discovery and chaos, appealing to young travelers who prefer to live in the moment.

These campaigns show that creativity thrives when technology and human insight come together. Whether through AI-generated art or authentic storytelling, there’s plenty to learn and apply for creatives looking to make an impact today.