TIS2025: AI moves tourism operations forward in Seville, October 22-24
From October 22-24 at FIBES Seville, the Tourism Innovation Summit 2025 will gather over 8,000 professionals and 400 international experts to focus on how AI and exponential technologies are changing travel and hospitality. More than 200 exhibitors will present traveltech solutions for hotels, destinations, travel agencies, airlines, and the MICE and business travel segments.
For hospitality and events leaders, the signal is clear: AI is now a strategic lever for profitability, efficiency, and guest satisfaction. TIS2025 puts real use cases on stage so you can benchmark, select, and execute with fewer blind spots.
AI as a catalyst for competitiveness
Leaders from Vueling, TUI, Minor Hotels, and Destinia will share how AI improves operations, personalization, and sustainability across the value chain. Expect tangible case studies that translate well to hotel P&L priorities and event outcomes.
At the Tourism Innovation Global Summit, Zuriñe Eguizábal, Senior Industry Manager Travel at Google, will show how generative AI turns travel planning into an intuitive, conversational experience. Dan Christian, founder of The Travel Trends Podcast, will present examples of AI-powered customer acquisition and dynamic pricing. Joshua Ryan-Saha from the Edinburgh Futures Institute will address practical limits of adoption and ongoing ethical and market constraints.
Tourism destinations and data-driven transformation
Hanna Kouri, CEO at Lapland North Destinations, and Vlaho Margaretic, Senior Tourism Advisor for Dubrovnik, will explain how data analytics supports capacity management, mobility planning, and responsible growth. European cities including Benidorm, Dublin, Turin, and Seville will share methods to extend visitor stays while keeping local wellbeing in focus.
Hotels: balancing automation with hospitality
Santiago Bermúdez, VP of Business Intelligence at Minor Hotels, will detail how AI is improving marketing ROI, forecasting accuracy, and operational scalability. Independent hotels such as Palacio Ico, Coolrooms Hotels, and Castillo de Gorraiz will present use cases in revenue management, marketing automation, and service robotics with real-time decisioning.
Airlines, agencies, and business travel adopt new digital models
Carlos López Bahillo (CEO, Avasa), Mónica Prieto (COO, Destinia), and David Hernández (CEO, Pangea) will discuss how agencies and OTAs are reorganizing around more autonomous, digital-first travelers. In the business travel and MICE space, Noelia Herranz, Global VP at AMEX, will show how AI improves event design and attendee engagement.
Vueling will present an aviation AI use case covering predictive maintenance, operational performance, and punctuality-useful templates for ops leaders looking to reduce delays, waste, and guest friction.
CIOs steering digital transformation
Technology leaders including David García (CIO, TUI Musement), Alberto Corredera (CIO, Room Mate Hotels), and Luis Miguel Martín Montes (CIO, Sercotel Hotels) will share adoption roadmaps, cybersecurity priorities, and how digital resilience now differentiates brands.
Exhibition: 200+ traveltech innovators
The exhibition floor will feature solutions across AI, data analytics, cybersecurity, 5G connectivity, and immersive tech (AR/VR). Expect hands-on demos and vendor conversations to accelerate your 2025 roadmap.
What hospitality and events teams should do before attending
- Pick three high-impact use cases to validate this quarter (e.g., AI-assisted upsell, forecasting, guest messaging).
- Gather baseline metrics now (conversion, RevPAR/TRevPAR, cost per acquisition, attendee engagement) to measure lift post-pilot.
- Audit your data: CRM, PMS, RMS, and ticketing/event platforms. Identify gaps in cleanliness, consent, and integration.
- Draft a simple AI policy covering privacy, human oversight, model bias, and vendor data usage.
- Shortlist vendors and define a 90-day pilot plan with success criteria, budget guardrails, and owner accountability.
- Prepare session questions on interoperability, security certifications, and total cost of ownership.
- Align stakeholders across revenue, marketing, operations, and IT so procurement and implementation move faster.
- Plan skills development for your team to operate new tools confidently and safely.
If you need a structured path to build AI fluency by role, explore these resources:
Event venue: FIBES Seville. If you lead hotels, destinations, airlines, agencies, or events, TIS2025 offers the peers, playbooks, and partners to move from pilots to measurable gains.
