AI Takes Over Steam: 8,000 Video Games Now Disclose Generative AI Use

AI use in Steam games surged 700% in a year, with nearly 20% of new titles involving AI for art, writing, audio, and coding. Player reactions remain mixed as AI reshapes game creation.

Categorized in: AI News Creatives
Published on: Jul 21, 2025
AI Takes Over Steam: 8,000 Video Games Now Disclose Generative AI Use

3D Video Game Design and the Surge of AI Integration

AI has become a central tool across creative fields like design, video editing, and VFX. Yet, its adoption in video game development stands out for both speed and enthusiasm. Recent data reveals a dramatic rise in games on Steam that disclose the use of generative AI—up by 700% in just one year. From around 1,000 games last year, the number has jumped to nearly 8,000 titles, making up about 7% of the entire Steam library. This year alone, almost 20% of new game releases report some level of AI involvement.

This growth may seem surprising, especially considering the vocal opposition from many gamers toward AI-generated content. However, AI’s role in games goes far beyond creating simplistic or low-quality visuals. Its applications range from generating artwork to crafting complex story elements and even coding.

How AI Is Being Used in Games

The uses of AI within game development are diverse:

  • Visual Assets: Around 60% of AI-disclosing games use it to create characters, backgrounds, and textures.
  • Audio: Some games employ AI to generate character voices and background music.
  • Writing: Large language models assist in creating text, story arcs, and marketing materials like game descriptions.
  • Coding: AI helps with programming tasks and flagging offensive content.

Notable examples include My Summer Car, which uses AI-generated paintings, and Liar's Bar, which incorporates AI for character voices. The Quinfall employs AI for in-game interface images. These titles demonstrate how AI can enhance various game elements without dominating the entire experience.

Full AI-Generated Games and Player Reactions

Some games take AI use to the extreme. GenAI Roguelite is a text-based RPG entirely created by AI, from locations to game mechanics. Surprisingly, it holds an 82% positive rating based on over 400 reviews. Players seem to enjoy the unpredictable chaos and the occasionally incoherent storytelling. As one review amusingly notes, “Sometimes the AI will decide that you take damage and instantly die just for talking with a friendly NPC because why not?”

This kind of game challenges traditional expectations and shows that AI-generated content can find an audience, even if it’s not polished or narrative-driven in a conventional sense.

The Debate Around AI Disclosure

The sharp increase in AI use also reflects Valve’s new requirement for AI disclosure on Steam, effective January 2024. It’s possible many existing games updated their disclosures only recently, and some titles might still not fully disclose AI involvement. Developers often emphasize that human curation and refinement remain integral, stressing that their games maintain artistic integrity despite AI assistance.

Reactions among gamers are split. On platforms like Reddit, some players express disappointment, especially when indie developers rely on AI over human artists. Others refuse to engage with AI-disclosing games entirely. Meanwhile, a portion of the community acknowledges the nuance—accepting minor AI contributions but drawing the line at AI-generated core assets.

One argument in favor highlights AI’s practical benefits: motion matching, procedural content generation, and new game formats that were impossible before, such as AI-driven interactive storytelling. These examples show potential for AI to add unique experiences while still respecting creative input.

Making Informed Choices

For creatives working in game development or related fields, the presence of AI tools raises important questions. Transparency through AI disclosure tags helps consumers decide what kind of content they want to support. Whether you’re skeptical or optimistic about AI’s role in gaming, it’s clear that the discussion is ongoing.

If you’re interested in learning more about AI applications in creative industries, consider exploring Complete AI Training’s latest courses. They offer insights into how AI tools can be integrated responsibly and effectively.

What’s your take on AI in game design? Are you comfortable with its growing presence, or do you prefer a more traditional approach? Share your thoughts in the comments.


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