Decart names Noy Levinson GM of Strategy and Business as it builds a global GTM engine and opens New York office
Decart has appointed Noy Levinson as General Manager to lead global strategy, commercialization, and the company's Go-To-Market build-out. The brief is clear: scale B2B adoption of Decart's real-time generative video models, deepen strategic partnerships, and stand up a New York office to anchor U.S. growth.
The move follows a period of intense momentum. In 11 months, Decart closed three rounds totaling $153 million and reached a $3.1 billion valuation-an uncommon pace even by AI standards.
Why this hire matters for executives
- GTM architecture from zero to scale: Expect Decart to formalize vertical plays, build a partner-led motion, and strengthen solution engineering for enterprise-grade deals.
- U.S. foothold where budgets sit: A New York base puts Decart closer to media, finance, retail, and telecom buyers-prime candidates for real-time video use cases.
- Partner leverage: Strategic alliances with cloud providers, content platforms, and systems integrators will act as distribution and validation for regulated, high-stakes deployments.
Levinson's operating track record
Levinson started at the Embassy of Israel in London, bridging government and industry. She later practiced as an IP attorney at Herzog, Fox & Neeman, where she helped shape the firm's tech-focused business development efforts.
At Team8 Group, she served as VP of Business and Corporate Development, leading global partnerships, commercialization, and early product validation with a curated C-level community. She then moved to Amazon, where she built AWS's Startup & VC business in Israel and the UK and later led AWS's North America Startup & VC organization, working with top AI companies, M&A initiatives, and large-scale partnerships while scaling support across startup stages.
What Decart says
"Noy brings to Decart a rare combination of deep commercial expertise, a proven ability to build GTM organizations from scratch, and a strong understanding of the global technology ecosystem," said Dr. Dean Leitersdorf, Co-Founder and CEO of Decart. "Her experience building international operations, driving strategic partnerships, and leading business growth is exactly what Decart needs at this stage as we scale our B2B presence and continue developing our next generation of real-time video models."
What Levinson will drive
"I'm joining Decart at a pivotal moment, as the company realizes its vision to become one of the world's leading AI organizations," said Noy Levinson, General Manager at Decart. "Decart's real-time generative video technology is redefining how video is created and consumed. The company is experiencing extraordinary momentum, and my focus will be on building our GTM capabilities, partnerships, and global presence to scale our models into a broad, industry-wide commercial platform. It's a privilege to help shape the next generation of AI - and to contribute to strengthening Israel's role on the global stage."
Signals executives should watch
- GTM design: Clear vertical segmentation (media, advertising, retail, sports, financial services), partner-led routes, and enterprise readiness (security, compliance, support SLAs).
- Pricing and packaging: Usage-based pricing, content rights add-ons, and enterprise bundles that include safety filters, watermarking, and auditability.
- Partnerships: Cloud alliances, content distribution deals, and SI integrations that shorten sales cycles and de-risk adoption.
- Metrics that matter: Pipeline coverage by vertical, win rates in six-figure deals, CAC payback, multi-year commitments, and attach rates on partner-led deals.
Context for the broader market
Real-time video models are moving from demos to revenue programs. As budgets shift from experimentation to production, the winners will pair strong model performance with airtight enterprise delivery: security, governance, integrations, and credible partners.
Related resources: AWS Startups for partnership and GTM patterns, and a curated overview of AI tools for generative video to map the vendor landscape.
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