Huella Services Launches AIgnite: Smarter Creative Ad Intelligence for the Open Web
Huella Services, a fast-growing ad-tech company based in India, has introduced AIgnite, a next-level ad intelligence platform. AIgnite transforms a single brand asset into thousands of optimized creative variations across native, video, and display ad formats. This approach delivers stronger performance on the open web.
Display ads often struggle to engage audiences, while native ads offer better engagement but lack scale. AIgnite addresses both issues by combining native’s engagement with display’s reach, adding video capabilities and real-time AI optimization that adapts during campaigns.
How AIgnite Changes the Ad Game
- Open web click-through rates (CTR) usually average around 0.46%, creating challenges with fragmented reach and audience fatigue.
- Traditional display ads deliver low engagement, and native ads have limited placement options.
- AIgnite’s AI-driven system learns and adapts during live campaigns, finding the best creative combinations faster.
- Early pilots show CTRs exceeding 5%, outperforming both native and display channels.
- It identifies winning ad variations 4.2 times faster and extends campaign effectiveness by over three weeks on average.
Prrincey Roy, Co-Founder and CEO of Huella Services, explained, “AIgnite isn’t about running the same race as native or display ads. It redraws the track. Built from the ground up with AI at its core, it powers every step from creative development to deployment, optimization, and scaling.”
He added that AIgnite uses Agentic AI to make real-time, recommendation-driven decisions on media planning and reporting, integrated with multiple supply sources. “This platform doesn’t just respond to briefs — it multiplies them, putting creativity back in control, intelligently and unapologetically.”
Launch Event Highlights
The launch took place at the iMedia Brand Summit in Goa, at an exclusive dinner called The Supper Club for India’s top marketers. The event theme mirrored AIgnite’s core concept: one ingredient — chili — served in 100 unique ways. From cocktails to courses and even murals, every detail demonstrated how AIgnite transforms one asset into countless effective creative versions.
Jaswant Singh, Country Managing Director of Comexposium India, the iMedia Brand Summit organizer, said, “AIgnite’s AI-powered solution fits perfectly with our mission to highlight innovative marketing products. We’re proud to host its launch.”
Network and Efficiency
AIgnite leverages Huella’s premium network of over 500 curated publishers across news, finance, tech, entertainment, and lifestyle categories. It guarantees 100% viewability-verified and brand-safe placements. Integrated SSPs enable brands to reduce time-to-market by up to 60%, with creative deployment possible within three hours.
Advertisers looking to improve open web campaign outcomes with AI-powered creative optimization can now access AIgnite.
About Huella Services
Huella Services has established itself as a key player in India’s digital advertising space. The company combines technology and creativity to produce campaigns that engage audiences and deliver measurable results. Its flagship platforms, Newsroom AI and NEXad, help brands create meaningful connections while driving strong performance.
Additionally, Huella offers scalable transaction-based solutions to boost growth and revenue potential.
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