The Impact of AI on Legacy Media
Artificial intelligence (AI) is reshaping traditional media in significant ways. From how reporters create stories to how news reaches audiences, AI is influencing the entire media ecosystem. This shift is driving changes in revenue models and journalistic practices.
AI lowers content production and distribution costs while enhancing personalized advertising and content recommendations. As a result, media companies are exploring new business avenues such as data licensing, customized ads, and automated content generation, moving beyond the traditional content sales approach.
Worldwide, media outlets are experimenting with AI tools to boost productivity and quality. These include automated article writing, video editing, real-time translation, data visualization, and data-driven journalism. Such innovations help speed up news production and improve the user experience.
Insights from Artem Fishman, CTO of Dow Jones
Artem Fishman, CTO of Dow Jones — the company behind the Wall Street Journal, Barron’s, and MarketWatch — shared his perspective on AI’s role in media.
Will AI Replace Human Reporters?
Fishman emphasizes that AI will not replace reporters but will support their work. AI can improve newsroom efficiency and open new business opportunities, such as expanding audiences through language translation or converting news into actionable insights. However, the unique expertise and judgment reporters bring remain irreplaceable.
The Effect of AI on Legacy Media
Traditional media faces increased competition, but demand for trustworthy information is rising. AI offers tools to boost innovation and efficiency, but credible journalism remains essential. Fishman notes that fears around new media technologies are not new—radio, TV, and the internet faced similar skepticism but ultimately strengthened journalism.
Changes in News Distribution
AI is also shifting how news is consumed. Research shows many readers still value the perspective of reliable editors, seeking broader viewpoints beyond personalized content bubbles. Reliable sources will continue to play a key role in news delivery.
The Future of Paper Newspapers
While print subscriptions decline, many readers still prefer newspapers for their unique layout and visual presentation. News delivery methods will keep evolving, but journalism’s core role—providing thoughtful interpretation and analysis—will grow stronger than ever.
Preparing Reporters for AI
Using AI tools like ChatGPT can boost productivity by 20-30%, helping journalists with outlines and research. Still, verifying AI-generated content is crucial, and human judgment remains central to news accuracy.
Addressing Deepfakes and Misinformation
Generative AI raises concerns about deepfakes and false information. Dow Jones takes a cautious approach, combining AI tools with rigorous human verification to maintain high journalistic standards. Fact-checking is more important than ever.
Collaboration and Trust in AI Partnerships
Partnerships between media companies and AI firms are key to innovation. Fishman stresses the importance of fair compensation for content providers and transparent collaboration structures. Dow Jones collaborates with companies like OpenAI and tests multiple AI models internally.
International AI Developments
Fishman recognizes the global nature of AI innovation, citing impressive developments like the Chinese model DeepSeek. He supports open collaboration across regions while emphasizing data protection and fair use of content.
The Next Five Years: User Experience Focus
Looking ahead, Fishman expects AI advancements to center on improving how users engage with news, making information more accessible and meaningful.
About Artem Fishman
Artem Fishman is a seasoned technology leader in media and tech industries. After studying computer engineering at New York University, he held key roles at companies including Goldman Sachs, Thomson Reuters, The New York Times, Yahoo, SoundCloud, and LinkedIn.
Since becoming Dow Jones CTO in late 2023, Fishman leads global teams driving AI innovation for brands like the Wall Street Journal and MarketWatch. He also co-chairs the New York CTO Club, contributing to industry leadership.
For professionals in PR and Communications, understanding these AI-driven shifts is critical. Embracing AI tools can enhance media relations, content strategy, and audience targeting. To stay ahead, consider exploring Complete AI Training for practical AI courses tailored to media and communications.
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