AITX Engages National PR Firm to Boost Market Awareness
On January 13, 2026, Artificial Intelligence Technology Solutions Inc. (AITX) said it engaged a national PR firm to raise visibility across media and financial audiences. The company noted that initial outreach is set to begin shortly. AITX shares were up 14.29% on the day.
Why this matters for PR and communications
Moves like this often signal a push to sharpen the story, expand reach, and create momentum with investors and press at the same time. For comms teams, it's a reminder: when growth and product progress need wider recognition, a coordinated earned-media program can help convert activity into traction.
What AITX stated
- Increase visibility in media and financial markets.
- Use the PR partner to communicate growth and technology leadership.
- Broader exposure is expected to speed up recognition of progress.
- Initial media outreach will begin soon.
- This step supports the company's plan to expand market relevance.
Tactical takeaways for comms teams
- Build a clear message map: one narrative, three proof pillars, and supporting metrics that investors and reporters can cite.
- Tighten the press kit: executive bios, fast facts, product one-pagers, recent milestones, and a clean media asset library.
- Segment outreach: national business media, sector trades, financial outlets, and local markets where customers or partners operate.
- Prep spokespeople: short, repeatable talking points, crisp answers to tough questions, and a data-forward demo story.
- Set KPIs: quality placements, message pull-through, share of voice, referral traffic from articles, and inbound interest from investors or partners.
- Run a 90-day sprint: announce, place thought leadership, leverage speaking slots, then recycle wins into investor materials and sales enablement.
- Plan for risk: establish quick approvals, FAQs, and an issues matrix for product, customer, and regulatory questions.
What to watch next
- Timing and caliber of placements across tier-1 business, financial outlets, and relevant trade media.
- Consistency between press messaging, the investor deck, and executive interviews.
- Spokesperson visibility across earned media, podcasts, webinars, and conferences.
- Quantifiable movement in awareness metrics and deal flow indicators (media inquiries, analyst interest, partnership leads).
Source: See AITX's Jan. 13, 2026 8-K on the SEC's EDGAR system for official details. View filings
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