Ajman Bank partners with Lune Technologies to deliver AI-powered financial insights
October 16, 2025 - Ajman Bank has teamed up with Lune Technologies to bring Transaction Data Enrichment and Personal Finance Management (PFM) features into the Ajman Bank mobile app, giving retail customers clearer transaction context and actionable money management tools.
The rollout advances Ajman Bank's digital strategy: more transparency, sharper analytics, and personalized guidance that helps customers make better financial decisions.
What's live in the app
- Transaction Data Enrichment: accurate categorization, merchant recognition, and clean labeling that make statements easy to read and analyze.
- Personal Finance Management: unified visibility into income, savings, and spending trends to support budgeting and smarter allocation.
- Availability: fully integrated into the Ajman Bank mobile app for all retail customers.
Why this matters for finance leaders
- Cleaner data yields better downstream analytics for product, risk, and marketing-fewer blind spots, stronger segmentation, and clearer KPIs.
- Improved categorization and merchant tagging can reduce service friction (e.g., transaction disputes) and lift app engagement.
- PFM insights create timely, context-aware nudges that support savings behavior and responsible credit usage.
Metrics to track post-launch
- Categorization coverage and accuracy (by merchant, MCC, and spend category)
- Merchant identification coverage and label clarity
- PFM adoption: monthly active users, budgets created, savings goals set and met
- Behavioral outcomes: increase in savings rate, reduction in avoidable fees, lower churn
- Operational impact: drop in statement-related inquiries and disputes
Executive perspectives
"At Ajman Bank, innovation lies at the heart of our mission to deliver world-class banking experiences. Our partnership with Lune represents a major step in equipping our customers with the tools they need to understand, manage, and optimize their finances. This initiative reflects our vision to be at the forefront of digital banking transformation in the UAE." - Faizal Kundil, Head of Consumer Banking, Ajman Bank
"We are proud to partner with Ajman Bank on this milestone launch. By combining Lune's enrichment intelligence and personal finance technology with Ajman Bank's customer-first approach, we are redefining how individuals interact with their finances. This collaboration underscores our shared goal of driving financial empowerment across the region." - Helal Lootah, Co-Founder and Co-CEO, Lune
Strategic context
This release supports a more connected, insight-led banking experience aligned with the UAE's digital ambitions. For customers, the benefit is simple: clearer data and smarter guidance within the app they already use. For the bank, it's a stronger foundation for personalization and relationship growth. Learn more about the bank at Ajman Bank.
Action for finance teams
- Set clear accuracy thresholds for categorization and merchant tagging; review exceptions weekly.
- Embed PFM nudges in key money moments (salary inflow, large purchases, recurring bills).
- Instrument analytics to connect PFM usage with retention, deposits, and cross-sell outcomes.
If you're building similar capabilities, explore curated AI tools for financial teams here: AI tools for finance.
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