Cynario launches Alex Gen2: an AI marketing assistant for brokers
Australian fintech Cynario has released Alex Gen2, an AI marketing assistant built for mortgage brokers and available on the platform's Professional Plan. The company says it's the industry's first fully integrated assistant, connecting a broker's social accounts, Outlook, and WordPress to plan, create, and publish content in one flow.
The headline for marketers: fewer tools, less context switching, and a faster path from idea to post-without losing brand consistency or compliance guardrails.
What marketers can do with it
- Connect Instagram, Facebook, LinkedIn, Outlook, and WordPress to centralise campaign creation and distribution.
- Upload a brand kit (logo, colours, fonts) and let the assistant apply it across assets for consistent polish.
- Generate concepts, write copy, design visuals, and publish content without exporting between tools.
- Adjust tone and visual style to suit a franchise brand or an independent identity.
- Auto-optimise posts for each channel and ship a complete campaign set in one pass.
Data and compliance baked in
Alex Gen2 taps Cynario's lender policy datasets spanning 35+ lenders. That means content can reference current lending settings and product nuances, giving marketers a credible starting point for posts, emails, and website updates.
Compliance remains front of mind. For teams working under Australian financial promotions rules, this helps reduce manual checking. For context, see ASIC's guidance on advertising financial products and services here.
Why this matters for broker marketing teams
Mortgage marketing hinges on timing, clarity, and trust. With Alex Gen2, marketers can bring those pieces together faster: consistent branding, channel-ready formats, and messaging grounded in current lender settings.
The payoff: shorter time-to-publish, cleaner handoffs with compliance, and content that speaks to the realities brokers face day to day.
Inside Cynario's bigger play
Cynario's founder and CEO, Michael Richardson, frames Gen2 as a rethink of broker communication-creativity, data, and automation in one place, without stripping away the broker's voice. The wider platform also aims to remove friction created by frequent lender policy changes, giving brokers the ability to research and act in seconds rather than hours.
Real-time policy updates are part of that promise. Traditional change notices can be slow or missed; Cynario pushes updates directly, helping brokers and their marketing teams match the right customers to the right products with more confidence.
Quick start checklist for marketers
- Connect channels: Instagram, Facebook, LinkedIn, Outlook, and WordPress.
- Load your brand kit: logo, colours, fonts, voice notes, and disclaimers.
- Map use cases: weekly product updates, lender-policy explainers, FAQs, client education, and lead magnets.
- Set approval rules: who reviews copy, design, and compliance before publish.
- Define metrics: time-to-publish, engagement by channel, CTR to lead forms, and compliance review time.
Bottom line
If your team supports brokers, Alex Gen2 offers a single workflow to create branded, compliant, and channel-ready content-faster. The data layer (35+ lenders) is the standout, helping your messaging stay current without constant manual research.
Want to level up your team's AI marketing skills and workflows? Explore this practical certification for marketers here.
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