Alison.ai Launches Creative Genome, the First Agentic AI Strategist and Video Generation Engine for Paid Media
Alison.ai launches Creative Genome: an AI strategist and video flow for data-led briefs and test-ready videos for paid media. Teams get element-level insights and faster decisions.
Alison.ai Launches "Creative Genome": Agentic AI Strategist and Video Generation Flow for Paid Media
Wilmington, DE - October 3, 2025
Alison.ai announced Creative Genome, an agentic AI strategist paired with an Agentic Video Generation Flow. The focus is simple: shift the advantage from making more assets to making smarter decisions about what to make.
Creatives get a single system that connects insight, strategy, and execution-so briefs are sharper, iterations move faster, and video output maps to what actually drives performance.
What's in the release
- AI Strategist agent: Turns performance data and trends into strategy-ready guidance for creatives and media teams.
- Agentic Video Generation Flow: Converts those insights into multiple, test-ready videos from one brief.
How the Creative Genome works
Creative Genome analyzes assets at the element level-the "Creative DNA"-to see which visual cues, concepts, and features correlate with results. A proprietary taxonomy and tagging system feeds a data flywheel: more campaigns, better signals, sharper guidance.
That intelligence moves beyond analytics into suggested actions, giving teams clear next steps instead of vague advice.
Video ideation, from idea to variants
- Fresh concepts: Generates net-new video ideas, not minor tweaks.
- Data-driven frameworks: According to Alison.ai, it is the first system to generate videos from creative and performance data across industries, highlighting top features and trends.
- Multi-output generation: Produces multiple creatives from one brief with varied tones, hooks, and visuals.
- Custom preferences: Adapts to brand rules, voiceovers, formats, and audience focus.
Strategy gains for creative teams
- Unified oversight: Bird's-eye scoring across platforms and campaigns keeps messaging consistent.
- Actionable recommendations: Specific, brand-aligned moves that inform your next production cycle.
- Faster workflows: Quicker briefs and optimization plans for both new and existing campaigns.
- Smarter iteration: Targets changes that affect results, not surface-level tweaks.
- Instant feedback: Real-time signals reduce back-and-forth and production stalls.
Why this matters for creatives in paid media
Media teams can test and scale faster without waiting on long production timelines. Creative teams get stronger starting points and fewer revision loops. Data teams get clearer links between what's produced and what the market responds to.
The platform helps teams iterate existing assets, generate new ones with confidence, and evaluate what's likely to work before spend goes live.
How to put this to work this week
- Turn your latest performance data into a brief using the strategist agent. Lock the objective, audience, and must-have elements.
- Generate 5-10 video variants with different hooks, pacing, and visual structures. Keep one control based on your current winner.
- Set constraints: brand rules, VO or captions, platform aspect ratios, and time-to-CTA.
- Pre-score variants with the system's element-level analysis. Kill the bottom third; refine the top third.
- Ship a structured A/B plan, gather early signals in 48-72 hours, and feed results back into the next ideation loop.
From Alison.ai's leadership
"The problem isn't a lack of content, but a lack of intelligence to guide that content," said Asaf Yanai, CEO of Alison.ai. "Our Creative Genome makes AI-generated content accountable and effective, so marketers can focus on strategy and storytelling, not just production."
What's coming next
Alison.ai notes this is the start of its agentic platform. The strategist will expand with cross-platform analysis and market signals. The company stresses that these tools augment creative teams-offering bandwidth, insight, and precision-so people can focus on ideas and narrative.
About Alison.ai
Alison.ai is a creative intelligence platform built to help brands plan and optimize advertising. By analyzing billions of tags, features, and creatives, the company delivers data-backed insights for stronger video content and better performance.
