Amazon Ads Debuts Agentic AI for Multi-Format, Pro-Quality Campaigns in Hours, Not Weeks
Amazon Ads debuts an AI in Creative Studio that turns product insights into multi-format campaigns in hours. Faster production, lower costs, and easier testing for brands.
Amazon Ads launches AI tool that builds professional-quality ads
Amazon Ads has rolled out an agentic AI inside Creative Studio that turns product insights into ready-to-run ad campaigns in hours. It functions like a creative partner: ideation, scripts, storyboards, video, and display-generated and iterated with your inputs.
What changed
The tool pulls from Amazon's retail insights, shopper signals, and your brand data to shape concepts and assets that fit your audience and placements. It supports multiple formats across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.
- Conversational AI: Click "chat" to brainstorm ideas, review concepts, and iterate in real time.
- End-to-end production: Scripts, storyboards, visuals, animation, music, and voiceovers-all in one flow.
- Multi-format output: Generate videos and display ads sized for Amazon placements and repurpose for your Brand Store.
Why marketers should care
Campaigns that once took weeks and a large budget can be produced quickly and at no extra cost inside the platform. This gives smaller teams access to high-quality creative without hiring an external studio.
- Accelerate testing with more concept and cutdown variants.
- Reduce production bottlenecks and keep pace with retail moments.
- Stretch budgets by producing once and adapting across formats.
Early results
Early users report faster production and better ideas. Nestlé Health Science found the tool surfaced insights they hadn't considered, while mid-market agencies say they can now build campaigns that were previously too costly.
How to use it
- Gather inputs: product value props, brand voice, target audience, and retail goals.
- Open Creative Studio and use chat to brief the AI, request concepts, and ask for multiple script angles.
- Iterate quickly: request storyboards, shot lists, and variations for Sponsored Brands, Sponsored Display, DSP, and Brand Store modules.
- Add disclaimers and verify claims before publishing; keep a human in the loop for compliance.
- Export assets, launch across placements, and set up clean A/B tests to measure lift.
What's under the hood
The tool runs on AWS using Amazon Bedrock models-including Amazon Nova and Anthropic Claude-and is currently in beta as part of Amazon's growing suite of AI ad generators.
Bottom line
This agentic AI makes high-quality, strategic creative accessible to every advertiser. Expect lower production costs, faster turnarounds, and more experimentation-all inside Amazon's ad ecosystem.
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