Amazon's Creative Studio puts full-funnel ad creation inside the Ads Console
Amazon has launched Creative Studio, an AI creative partner inside the Amazon Ads Console that can research your brand, generate concepts, storyboard campaigns, and produce ads for Amazon-owned placements like Prime Video. It's positioned as an always-on, no-cost alternative to agencies or in-house teams for small to mid-sized businesses.
"This is about more than speed, it's about giving every advertiser and agency access to the kind of strategic, high-quality creative support that once only large brands could afford," said Jay Richman, vice president, Amazon Ads. "Businesses can explore bold ideas, collaborate in real time, and bring professional ads to life - always on, at no extra cost."
What it can do
- Chat interface: click "chat" to brief, iterate, and get creative support on demand.
- Research: product and audience discovery to inform positioning and angles.
- Concepting: brainstorm ideas, write scripts, and outline hooks, benefits, and CTAs.
- Production: animate visuals, build multi-scene storyboards, add music and voiceover.
- Asset management: save everything to the Creative Asset Library for reuse.
- Activation: deploy across Amazon DSP, Sponsored Brands, Sponsored Display, Sponsored Brands Video, and Brand Stores.
Where it runs
Creative Studio lives inside the Amazon Ads Console and publishes to Amazon-owned surfaces, including video environments like Prime Video and retail media placements. Learn more about the ad ecosystem on Amazon Ads.
Early performance
According to Amazon, advertisers using its AI tools are seeing an average 12% lift in sales. That's promising, but the real edge comes from originality - avoiding a wave of lookalike, fully automated ads.
How the workflow actually looks
- Input campaign goals and product details to start creative development.
- Review several AI-generated concepts informed by retail insights.
- Select a direction; the assistant builds out storyboard images.
- Add music and voiceover to finalize the video ad.
- Save assets to your Creative Asset Library and run across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.
Why creatives will care
- Strategy on tap: rapid research and idea generation to spark strong angles.
- Faster iteration: move from brief to storyboard to launch without bottlenecks.
- Systemized assets: a reusable library for versioning, testing, and brand consistency.
Keep your work from feeling same-y
- Feed it your brand voice, style rules, and mood boards before concepting.
- Push for contrast: ask for "unexpected tension" and "pattern breaks" in scene one.
- Mix in human-shot footage or product macros to avoid stock-like visuals.
- Run three script passes: benefit-led, problem-agitate-solve, and social proof led.
- Customize the soundtrack brief: genre, tempo, instrument focus, and energy arc.
- Iterate on the hook: request 10 variants and test watch-through on short pilots.
Quick start checklist
- Gather inputs: brand guide, product FAQs, reviews, competitor angles.
- Define the goal: one metric for success (e.g., CVR or ATC rate) and one constraint (e.g., 15s cap).
- Prompt like this: "Audience: [X]. Desired emotion: [Y]. Hook options: 10. Scenes: 5 with visual notes. CTA: single, concrete."
- Ship two versions: one safe, one bold. Let the data pick the winner.
- Document what works in the Asset Library for faster next builds.
Bottom line
Creative Studio gives small teams the ability to think, make, and launch inside one workspace. Use it for speed, then apply your taste to keep the work original.
If you want structured practice with prompts and creative automation, explore our Courses by Job for creatives.
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