AMPD Launches: An AI-assisted marketing team and full-service agency for high-growth brands
A new marketing firm has launched with a simple offer: operate as your virtual AI-assisted marketing team or run as a full-service agency. AMPD, founded by marketer Peter Grange, promises a suite of AI assistants to deliver marketing, creative and digital services on demand.
The agency will work with start-ups and venture-backed brands that need clarity, speed and commercial focus. The model blends human expertise with custom AI to cut waste, shorten cycles and keep teams shipping.
What AMPD provides
- Virtual Chief Marketing Officers (fractional CMO support)
- Websites, brand and creative production
- Public relations and narrative development
- AI consultancy and automation across the marketing stack
- A subscription chat that connects to leading large language models in one place
Why this matters for marketers
Marketing leaders are under pressure to deliver measurable impact with leaner teams. AMPD's pitch is simple: combine seasoned operators with AI systems to move faster, reduce rework and keep budgets focused on outcomes.
If you're building a pipeline from zero or scaling a category story, the ability to spin up strategy, content, PR and experimentation in weeks-not quarters-can change your growth curve. For context on the efficiency gains AI is creating in marketing, see McKinsey's analysis of generative AI's impact on the function.
Read McKinsey's view on AI in marketing
In their words
"I launched AMPD because the old agency model is broken," said Mr Grange. "Marketing shouldn't be slow, expensive or hit-and-miss. Brands need clarity, creativity and speed. We're here to give them that - with commercial rigour, creative edge and AI-enhanced delivery, all under one roof."
"We bring together decades of sector expertise with custom-built AI - so every client gets both human creativity and machine precision, on-demand. Our mission is simple: to help ambitious brands move faster, work smarter and go further."
Who it's for
- Founders and CMOs at seed to Series C
- Category creators who need a narrative, a site, and a media footprint-fast
- Marketing teams looking to automate workflows without adding headcount
How to make this model work for you
- Start with one high-leverage workflow (content ops, lifecycle, or PR response) and set a clear weekly output target.
- Define success metrics up front: pipeline created, CAC trend, time-to-ship, or media quality.
- Pair every AI assistant with a human owner to keep context sharp and outputs on-brand.
- Review weekly, ship bi-weekly, and cut anything that doesn't move a core KPI.
Skills and enablement
If your team needs a faster path to AI fluency, consider structured upskilling alongside an agency engagement. Building prompt systems, QA loops and analytics literacy will compound results over time.
Explore AI certification for marketing specialists
AMPD's promise is straightforward: ship strategy and execution with the speed of software and the judgment of seasoned operators. For marketers measured on outcomes, that mix is worth a close look.
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