Amperity Appoints Bridget Perry as CMO to Accelerate AI-Driven Enterprise Growth
Mar 3, 2026, 11:57 AM ET - Seattle
Amperity, the AI-powered Customer Data Cloud, has named Bridget Perry as Chief Marketing Officer. The move lands as enterprises push for clear, measurable returns from AI and customer data.
Why this matters for marketers
- AI is past the pilot stage. Leaders need a unified customer data foundation to drive real-time decisioning, personalization, and revenue-without risking trust or governance.
- Amperity is positioning its Customer Data Cloud as that foundation, helping teams connect fragmented data into a living system that marketers can actually use.
"AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results," said Tony Owens, CEO of Amperity. "Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact."
Who is Bridget Perry
- Former CMO at Later, where she unified global marketing post-merger to support the next phase of growth.
- Former CMO at Contentful, where she drove 70% year-over-year growth for two consecutive years.
- Led enterprise marketing at Adobe during its shift to the cloud, helping scale the digital experiences business from $300 million to $3 billion.
- Held senior marketing leadership roles at Microsoft.
What she'll own at Amperity
- Global marketing strategy, brand, communications, and growth.
- Strengthening category leadership and accelerating enterprise expansion across retail, travel, hospitality, financial services, and other data-intensive industries.
"AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data," said Bridget Perry, CMO of Amperity. "You can't build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That's what will separate companies experimenting with AI from those driving measurable growth."
What marketers can do next
- Audit your customer data. Map every source, resolve identity gaps, and kill duplicate or stale records.
- Define real-time "decision points." Trigger journeys and offers using live signals like browse intent, conversion risk, and product availability.
- Set guardrails. Enforce consent, governance, and data minimization so personalization never erodes trust.
- Tie AI to revenue. Track incremental lift, retention, AOV, and CAC payback. If it doesn't move a core metric, cut it.
- Align marketing, data, and product. Treat customer data as a living system-owned cross-functionally, measured weekly, and improved continuously.
If you're leading this shift from the CMO seat, this can help: AI Learning Path for CMOs.
About Amperity
Amperity's Customer Data Cloud turns raw customer data into strategic assets with AI-powered identity resolution, customizable data models, and intelligent automation. More than 400 brands, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth.
Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. Learn more at amperity.com or follow the company on LinkedIn, X, Facebook, and Instagram.
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