Amplified launches AI-powered self-service platform for instant creative ad testing and attention insights

Amplified Launches Creative Testing AI Self-Service Platform

Amplified introduces Creative Testing AI, a self-service, fully automated platform that delivers predictive attention insights and clear creative recommendations within 24 hours. This ecommerce-enabled solution is built for marketers, agencies, and creative teams looking for fast, affordable, and scalable ad testing to improve campaign performance.

What Creative Testing AI Offers

The platform lets users upload video ads, set campaign objectives, and quickly receive detailed reports on how their social content performs across major social platforms. It highlights where ads capture or lose attention and provides actionable advice to enhance impact.

This launch addresses a common challenge: many brands waste millions on ads that fail to engage viewers. Research by Amplified’s founder, Dr. Karen Nelson-Field, alongside Peter Field and Adam Morgan, shows that dull advertising demands more media spend to reach results comparable to truly attention-grabbing creatives.

Key Features

• Results in Under 24 Hours: Upload your creative and get a full attention performance report by the next business day.
• Predictive Attention Insights: Understand how your ads perform in real-world social and open web video environments.
• Actionable Recommendations: Receive tailored advice on creative and media improvements based on AI trained with Amplified’s extensive attention data.
• No Onboarding or Contracts: Access insights on demand with flexible pricing for both single and volume testing.

Amplified has tested this technology with clients like Snapchat and Virgin Australia through a managed service. Now, Creative Testing AI is available as a self-service platform so teams can independently test video ads and optimize creative without external help.

Snapchat’s Group Manager of Marketing Science, Abhishek Loumish, notes that these insights help brands see how attention differs by platform and improve engagement. This data supports better creative decisions, smarter media investment, and more effective campaigns.

Dr. Karen Nelson-Field emphasizes that ads losing viewer attention cost brands billions. This AI-powered platform uses in-ad recognition to predict where attention drops and guides creative adjustments quickly and at scale.

Creative Testing AI is available now on Amplified’s website, enabling creatives to test video ad performance and receive attention reports within a day.