Mobi.AI Appoints Andrew Boch as CEO, Signals New Phase of Scalable Growth
Boston-based AI startup Mobi.AI has named Andrew Boch as its new Chief Executive Officer. Boch moves into the CEO role after serving as Chief Operating Officer for the past three years, where he was instrumental in refining operations and aligning company strategy with enterprise client needs. He succeeds Anna Jaffe, Mobi’s co-founder and first CEO, who will now serve on the board of directors.
Boch brings over 20 years of experience scaling startups from early stages to market leaders. His background includes leadership roles at Hopper and LevelUp, where he focused on growth operations and AI-driven product development. This experience equips him to guide Mobi through a period of ambitious expansion and product enhancement.
Leadership Stability and Strategic Focus
Co-founder and Chief Technology Officer Peng Yu remains at the helm of Mobi’s technical engineering team, ensuring continuity in product development. Together, Boch and Yu form a leadership duo focused on advancing the company’s vision while maintaining operational consistency.
Boch commented on his new role: “I’m honored to lead this capable, driven, and committed team to further innovation in data science, optimization, and AI personalization. Mobi is well-positioned to deliver real value to customers through human collaborative AI and automation. Our focus is on scalable solutions that serve both existing and new clients.”
Key Leadership Updates
- Jim Russell, who joined Mobi in 2024 and brought decades of operational leadership experience from ITA Software and Google Flights, will transition to an advisor and consultant role. After coming out of retirement to support product and engineering efforts alongside Peng Yu, Russell will continue advising the executive team.
- Harriet Brown has been promoted to Chief Product Officer. Brown’s leadership in developing Mobi’s innovative offerings, such as Intent Driven Search, reflects a deep understanding of customer-centric product development. Her background from ITA and Google Flights complements Mobi’s focus on travel technology and optimization.
Focused Mission and Growth Areas
Mobi’s core mission remains to help organizations solve complex challenges through automation, optimization, and collaborative AI. The company is concentrating efforts on three key solution areas:
- Travel planning and optimization
- Continuous planning systems
- Logistics process automation
Board member Marc Weiser praised Anna Jaffe’s leadership, highlighting her vision to use AI as a practical tool for real-world problem solving and her ability to build lasting customer and employee relationships. “We look forward to Andrew continuing this strong legacy,” he said.
Outlook for Growth
With Boch’s appointment, Mobi positions itself for steady and scalable growth. The company expects existing platforms to maintain double-digit top-line growth while expanding into new industries with triple-digit scaling potential.
About Mobi.AI
Mobi.AI enhances business performance by improving employee capabilities and customer experiences. The company leverages decades of computing research to boost productivity, efficiency, and decision-making at scale. Their solutions span travel planning, logistics, and optimization — all while keeping humans integral to the process.
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