Aon Introduces AI Broker Copilot to Transform Commercial Insurance Placement with Real-Time Market Insights

Aon Introduces AI-Driven Broker Copilot for Commercial Insurance

Aon plc has launched Aon Broker Copilot, a new platform that applies artificial intelligence, large-language models, and predictive analytics to improve the commercial insurance placement process. This tool offers brokers enhanced insight by leveraging client priorities alongside real-time market data.

The platform captures and organizes data from every submission—whether quoted, bound, or declined—providing a live view of pricing trends, carrier appetite, and market sentiment. This approach moves beyond traditional anecdotal knowledge, giving brokers access to comprehensive intelligence that reflects actual market behavior.

How Aon Broker Copilot Works

• Collects data across all submissions to create a detailed dataset on risk pricing
• Delivers real-time market intelligence for sharper decision-making
• Integrates seamlessly with Aon’s Risk Analyzer suite to improve submission quality
• Supports brokers in engaging carriers with greater strategic insight

By standardizing submission data, Aon Broker Copilot helps brokers provide more precise advice and better outcomes for clients. It also addresses a critical intelligence gap in the commercial insurance market, enabling faster, smarter decisions in a competitive environment.

Deployment and Future Expansion

The platform is initially available to Aon’s U.S. National Property and London Global Broking Centre Property teams. Plans are in place to expand the tool across additional business lines and regions during 2025 and 2026.

With risk becoming more complex, firms that combine expertise with scalable intelligence will have an edge. Aon Broker Copilot represents a major step in making predictive broking a practical reality, allowing brokers to operate with greater consistency and insight.

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