Inside App Growth Week 2025: How AI is changing app marketing strategy
This November, mobile marketers, UA managers, and ASO specialists will meet online for the third App Growth Week - a free, focused event built to help you take action, not collect slide decks. If you own growth targets, this belongs on your calendar.
Across three days (November 18-20, 2025), SplitMetrics is hosting 15 live sessions with 30+ speakers. Tracks cover paid user acquisition, ASO, multichannel strategy, and how AI is being wired into day-to-day marketing operations.
Why this event stands out
- Short, focused sessions: each talk is 30 minutes, with Q&A so you can get tactical answers, fast.
- Built for execution: expect practical frameworks, real case studies, downloads, and tool trials you can use the same week.
- Clear focus areas: creative AI workflows, metadata and testing for ASO, automation in campaign management, market expansion, brand protection, and attribution.
- Community of practitioners: speakers span leading growth teams, agencies, CMPs, MMPs, and social platforms. Less theory, more application.
Previous editions brought in 2,500+ marketers worldwide. This year aims even higher with an agenda that trades fluff for repeatable processes you can plug into 2026 planning.
Who should attend
- ASO managers improving visibility and conversion through better metadata and testing workflows.
- UA specialists optimizing paid campaigns across channels with smarter creative and automation loops.
- Growth marketers aligning product and marketing to drive LTV and retention with data-driven experiments.
- Marketing leaders and CMOs exploring lean team models and AI-supported growth ops.
What you'll get (beyond the sessions)
- Full access to recordings - no paywall or attendance gate.
- Templates, practical downloads, and selected tool offers.
- Weekly growth content delivered from the moment you sign up, turning the event into a multi-week resource, not just a 3-day broadcast.
- Referral bonus: invite peers for a chance to win a personalized app growth audit from SplitMetrics experts.
AI in the workflow: from ideas to daily ops
Expect concrete ways to apply AI to creative production, audience research, and campaign automation. Think faster copy and asset iteration, smarter keyword strategies, and cleaner feedback loops across channels.
If ASO is on your roadmap, pair sessions with Apple's guidance on product page optimization for experimentation best practices here. Want to level up your team's AI fluency ahead of the event? Explore an AI certification built for marketers here.
Event details
- Dates: November 18-20, 2025
- Time: Starts at 14:30 CET / 08:30 EST / 05:30 PST
- Where: Online, hosted on Zoom
- Language: English
- Agenda: 15 live sessions, 30+ speakers, weekly growth content, practical downloads
How to join
Registration is free and required to access sessions and receive the pre-event content pack. Save your seat, invite your team, and lock in the resources you'll need for 2026 planning.
Browse sessions and speakers. Register for free and invite your team.
Make it count
Block the time. Bring your questions. Leave with processes you can execute the same week. That's the point.
For additional AI upskilling options by job role, explore these curated AI course paths.
Your membership also unlocks:
